Friday, December 9, 2016

Marc Jacobs Launches A New Global Casting Call To Find the Next Marc Jacobs Beauty Vlogger

Marc Jacobs Launches A New Global Casting Call To Find the Next Marc Jacobs Beauty Vlogger

PR Newswire, new york, ny (december 2, 2016)
could you be the next marc jacobs beauty social media sensation? #castmemarc is back and this time it’s all about beauty. post a video on instagram telling marc what inspires you in beauty and fashion, and why he should pick you. make sure to tag @marcbeauty #castmemarc in order to be considered.
this isn’t about airbrushed perfection – marc has always been known to find beauty in authenticity and imperfection.

 #castmemarc is open to all people 18+ in all countries, and videos will now be accepted through friday, december 16th (11:59 PM PST). in january 2017, ten finalists will be flown to new york city to record a makeup application video for marc and his judging panel, with marc jacobs himself selecting the final three artists that will be a part of the #beautymarc video series.

“marc jacobs beauty encourages pushing boundaries and creating your own style, and we’re thrilled to see how our incredible fans share their artistry and inspiration on a global platform,” said catherine gore, vice president and global general manager for kendo beauty group.

in addition to a starring role in marc jacobs beauty’s #beautymarc “how-to” video series with special guest stars, the chosen artists will each receive a year’s supply of marc jacobs beauty products, invitations to all marc jacobs beauty influencer events throughout 2017 and a marc jacobs wardrobe and accessories allowance.

for more information, please contact:
ali bucky | bold pr | 646-214-5727 x105 |
sheiva shideh | bold pr | 646-214-5727 x119 |
about marc jacobs beauty:
as with his fashion, marc’s rule-breaking creativity is at the heart of his makeup vision. for marc, getting it right involves a little bit of wrong. he inspires you to push the boundaries and create your own style. so indulge in his exquisite textures, take liberties with his provocative shades, and play with his daring designs.

marc redefines beauty as imperfectly perfect. “i see beauty in many things and i am attracted to all sorts of imperfection, to style, to confidence or experimentation. it’s unexpected and surprises you.” inspiration stems from the spirit of “the girl” and her makeup ritual. “i think the idea of transforming into this person you want to be, is a lot of fun…it’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”
about kendo:
san francisco-based kendo (part of the lvmh group, the world’s leading luxury products group) focuses on the development of global beauty brands. through original concepts, collaborations and acquisitions, kendo brings to market fresh, relevant and innovative brands. the kendo team blends product development, marketing and operations expertise to redefine the beauty landscape with brands like marc jacobs beauty, kat von d beauty and formula x. today, brands within the kendo portfolio are distributed in 24 countries.

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