Tuesday, November 17, 2015

Miranda Kerr And Nadja Swarovski Help Raise Swarovski Star To The Top Of The World Famous Rockefeller Center® Christmas Tree

Miranda Kerr And Nadja Swarovski Help Raise Swarovski Star To The Top Of The World Famous Rockefeller Center® Christmas Tree
Star will Sparkle with 25,000 Crystals to Help Celebrate Swarovski's 120th Anniversary

NEW YORK, Nov. 16, 2015 /PRNewswire/ -- Model and jewelry design collaborator Miranda Kerr joined Nadja Swarovski, Member of the Executive Board, Swarovski Crystal Business, today as the Swarovski Star was raised to the top of the world-famous Rockefeller Center Christmas Tree

Kerr, the super model and long-time brand muse, donned a necklace and bangles from the jewelry collection she designed with Swarovski, the leading designer and producer of fashion jewelry and crystal decor objects. "My collection is very much inspired by the magic of the holidays – my favorite time of year – and it is very a special moment for me to be a part of such an iconic Christmas tradition," said Kerr.

The Swarovski Star is comprised of 25,000 crystals, with one million facets, measuring 9 ½ feet in diameter and 1 ½ feet deep. The Star weighs 550-pounds, including 300-pounds of crystal panels, and is composed of six outer rays and six smaller inner rays. The Star will sit atop the 78-foot high, 47-foot wide, 10-ton Norway Spruce, where it will stay for the remainder of the 2015 holiday season.

The main surfaces of the rays are made of point-mounted safety glass which is the same shatter-proof glass that adorns the facades of New York City buildings. The crystals are affixed to the inner sides of the glass in a tight, scale-like pattern to ensure maximum brilliance. The Star is illuminated by 720 energy-efficient LED bulbs on 3,000 feet of wire.

A team of nine artisans spent 1,200 hours installing, programming and testing the Star to ensure the effects would withstand the challenging winter weather conditions sitting nearly 80-feet above Rockefeller Plaza. A to-scale replica of the Swarovski Star will also be on display in Rockefeller Center to allow visitors the opportunity to get a closer view of the detailing and craftsmanship.

"We are delighted that the Swarovski Star has become a centerpiece of the Christmas season in New York City," added Swarovski. "This year is especially significant for Swarovski as the company celebrates its 120th anniversary and we are thrilled that we continue to play a role in this holiday tradition."

Originally created for the Rockefeller Center Christmas tree in 2004, the Star was updated in 2009 to feature its dynamic light movement. In addition to Kerr and Swarovski, over the years the Star has been unveiled by celebrities including Olivia Wilde, Blake Lively, Fergie, Christie Brinkley and Maria Menounos.

The Star will be featured during the 83nd Rockefeller Center Tree Lighting Ceremony which will be held on Wednesday, December 2, from 7:00 – 9:00 p.m. The two-hour ceremony will be televised live, locally on WNBC-TV from 7:00 – 8:00 p.m. and nationally on NBC from 8:00 – 9:00 p.m.

Rockefeller Center officially began the Tree Lighting Ceremony in 1933, when a Christmas tree was erected in front of the then-RCA Building and covered with 700 lights. Christmas trees in Rockefeller Center have ranged from 50-foot Pines to 100-foot Norway Spruces and are viewed by millions of spectators during the holiday season.

Spectators can view the lit tree each day from 5:30 a.m. - 11:30 p.m.; all day (24 hours) on Christmas; and from 5:30 a.m. – 9 p.m. on New Year's Eve. The last day to view the Star and tree is January 7, 2016.

Swarovski will offer a selection of holiday jewelry and ornaments for purchase at the Swarovski holiday kiosk at Rockefeller Center, at Swarovski boutiques nationwide and online at Swarovski.com. The collection includes the Crystalline Oval Watch, Stardust Bracelets, and the sparkling, delicately frozen designs from Kerr's collection, along with its 2015 Annual Edition Ornament inspired by the design of the Rockefeller Center Christmas tree Star.


Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. Founded in 1895 in Austria, Swarovski designs, manufactures, and markets high-quality crystals, genuine gemstones and created stones, and finished products such as jewelry, accessories, and lighting. In addition, Swarovski Crystal Worlds was established as a unique venue dedicated to showcasing artistic interpretations of crystal. Swarovski Entertainment collaborates with established industry partners and exceptional talent to produce international feature films, while the Swarovski Foundation supports creativity and culture, promotes wellbeing, and conserves natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,480 stores in around 170 countries, more than 24,000 employees, and revenue of about 2.33 billion euros in 2013. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2013, the Group generated revenue of about 3.02 billion euros and employed more than 30,000 people.

Photo - http://photos.prnewswire.com/prnh/20151116/287738
SOURCE Swarovski North America
CONTACT: Rubenstein Communications, Inc. - Public Relations, Emily Vicker, 212-843-8078 / evicker@rubenstein.com, Jenna Bouffard, 212-843-9379 / jbouffard@rubenstein.com

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