DERMAFLASH® Debuts At Sephora Powell Street Location Becomes First To Sell This Skincare Revolution

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DERMAFLASH® Debuts At Sephora
Powell Street Location Becomes First To Sell This Skincare Revolution

CHICAGO, Nov. 25, 2015 /PRNewswire/ -- Hot off the heels of the store's grand re-opening, DERMAFLASH launches at the revamped Sephora on Powell Street in the Union Square neighborhood of San Francisco on November 25.

From Fuzzy to Fabulous in a Flash
DERMAFLASH is a non-invasive exfoliation treatment that brings the benefits of professional dermaplaning home. Designed for the delicate skin on a woman's face, it gently clears away dull surface cells and built up debris while removing pesky peach fuzz. In just ten minutes, DERMAFLASH whisks away surface imperfections with a subtle sonic vibration, leaving nothing but silky smooth skin.

"Sephora is excited to be launching DERMAFLASH as the first of its kind anti-aging and exfoliating device," says Priya Venkatesh, VP of Merchandising for Sephora. "This technology brings a sought after spa treatment into people's own homes in a safe and efficacious way."

By gently removing dead cell build up and fine hairs round the forehead, cheeks, jaw line, lip and chin, DERMAFLASH creates a smooth glowing canvas for flawless skincare and makeup application. The days of feeling embarrassed about peach fuzz or matted facial hair strands in foundation can be over.

The numbers speak for themselves, in a clinical study1:
89% of women reported easier makeup application after using DERMAFLASH
88% reported that skin looked smoother
96% credited DERMAFLASH with giving them softer, more supple skin

DERMAFLASH is safe, fool-proof and color blind.

 How It Works
The system comes with everything needed for six at-home treatments including:
  • Prep cleanser
  • Six single-use Edges
  • Soothing balm
DERMAFLASH's single use edge comfortably hugs and contours the face, empowering women to achieve perfectly polished results in approximately 10 minutes, all in the convenience and privacy of home. The DERMAFLASH edge is designed for sensitive skin with built-in safety features. Use weekly or as needed for smoother, healthier and more vibrant skin.

 DERMAFLASH will be available at Sephora Powell Street beginning November 25.

Sephora Powell Street
33 Powell Street
San Francisco, CA 94102
Powell & Market Streets

DERMAFLASH is available on dermaflash.com and will be available on Sephora.com on December 8. DERMAFLASH will be in all Sephora stores in the US and Canada in January 2016. Retails for $189.
Feeling is believing – join the revolution – www.dermaflash.com
 
ABOUT DERMAFLASH
DERMAFLASH is a non-invasive at home exfoliating device; inspired by dermaplaning this intuitive design gently mimics the flutter and vibration of the hummingbird's wings. This tiny, agile bird glides effortlessly left, right, backwards and upside down. Bring back radiance and a more youthful appearance. www.dermaflash.com
@DERMAFLASH
www.facebook.com/DERMAFLASH
1 Based on IRB clinical outcomes; study done by DERMAFLASH on 30 participants over 6 weeks
Photo - http://photos.prnewswire.com/prnh/20151125/291066

SOURCE DERMAFLASH
CONTACT: KELZ PR, 646-450-5359, Melissa Ben-Yoseph - melissakelz@kelzpr.com, or Sheila Arway - sheila@kelzpr.com
RELATED LINKS
http://www.dermaflash.com


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