Tuesday, October 20, 2015

Tommy John Launches the Lightest Men's Undergarments in the World



The Lightest Men's Undergarments in the World Debuts


The Lightest Men's Undergarments in the World Debuts
Tommy John Launches Air Innovation

New York, NY. (October 20, 2015) – Today, premium men-s undergarment brand Tommy John launches the lightest men-s underwear ever created, aptly called Air. On the heels of their recently launched viral film campaign “The Big Adjustment”, Tommy John is debuting this collection of underwear and undershirts made from some of the most advanced fabric technology in the world.

After almost two years of product development, which included Founder and CEO Tom Patterson personally wear-testing, washing, drying, weighing and re-weighing the newest product line, Air is now available to the public. As part of the Light category of solution-based products, Air weighs-in at an average of two ounces. The ultra-lightweight and anti-microbial mesh fabric provides wearers maximum ventilation with unmatched durability and superior quick drying features.

“Air isn't only our greatest product achievement to date, but what we believe to be one of the greatest achievement ever for men's undergarments. We were able to create a product at less than half the weight of our competitors with Air,” says Tom Patterson, Founder & CEO of Tommy John. “We have never been so excited for a new collection.”

As the expert in revolutionizing men's undergarments, Tommy John has explored and tested the ultimate smart materials available to offer the highest comfort and functionality to their customers. Air is made with an extra soft mesh fabric that keeps its unparalleled softness, wash after wash. With 360 degree stretch and recovery, combined with a moisture wicking and anti-microbial fabric, the new collection can air-dry in less than four hours.

More details with video.





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