Thursday, October 1, 2015

L'Oreal Paris Launches Editor-in-Gloss Contest, A Search for the Brand's First-Ever Social Media Guest Editor

L'Oreal Paris Announces Its Editor-in-Gloss Contest, A Search For The Brand's First-Ever Social Media Guest Editor 

NEW YORK, Oct. 1, 2015 /PRNewswire/ -- Calling all digital and social media enthusiasts. L'Oreal Paris, the global beauty brand, proudly announces its Editor-in-Gloss contest, a search for the brand's first-ever guest editor. This not-to-be-glossed-over opportunity gives one digitally-savvy winner the unprecedented chance to join the L'Oreal Paris team as a curator and creator of content for the brand's digital and social platforms in 2016. To celebrate the contest and further reinforce the brand's commitment to empowering the next generation, L'Oreal Paris has partnered with RECESS, the world's only college music and ideas festival, to host discussions on campuses across the country focused on careers in digital and social media. This holistic program celebrates the launch of new L'Oreal Paris Advanced Haircare Nutri-Gloss, the latest tailor-made solution from Advanced Haircare.

Get Your Gloss On
L'Oreal Paris' Editor-in-Gloss contest is tailor-made for those who want to advance their aspirations in the beauty, digital and social media industries. The selected winner will work in tandem with the L'Oreal Paris marketing and communications teams to build and curate written pieces, images, videos, and more to live on and the brand's social channels.  In addition to this high-profile visibility, the winner will receive mentorship from experienced leaders in the industry, travel to and from special events, and a cash prize of $2,500.  For more information and to enter starting October 1, candidates should visit and follow @LOrealParisUSA on Snapchat, Instagram, Twitter, Facebook and Pinterest.  The contest will run through October 30, and the winner, who must be a US resident and at least 18 years old, will be announced in December.

Encouraging & Empowering the Next Generation As part of the RECESS tour, L'Oreal Paris will sponsor "Get the Gloss: How to Kickstart Your Career in Digital & Social Media" panel discussions at top universities across the country beginning October 1.  Attendees will have the opportunity to meet and hear from a panel of experts on the pulse of trends and technology including: founder of Career Sushi, Shara Senderoff, all-star video bloggers, Katy Bellotte and Claudia Sulewski, and members of the L'Oreal Paris USA Integrated Marketing and  Communications team.  Discussions will cover relevant topics like standing out in the online world, career planning with a purpose, and the many different roles in the digital and social media space. For a complete list of tour stops and speakers, visit

"At L'Oreal Paris, staying ahead of the digital curve and moving at the speed of culture is integral to everything we do," says Malena Higuera Senior Vice President of Marketing, L'Oreal Paris. "Through the Editor-in-Gloss program, we're excited to bring a socially-savvy digital enthusiast into our L'Oreal Paris family to collaborate with as we all forge ahead into the ever-evolving, extremely fast-paced world of online content. This opportunity will be as a significant learning experience for us, as much as it is for our winner. "

Advanced Haircare Nutri-Gloss
New from L'Oreal Paris, Advanced Haircare Nutri-Gloss is the latest tailor-made solution from Advanced Haircare. The Nutri-Gloss system of shampoo, conditioner and glossing mist with Glyco-Silk acts like a glossing treatment with every use, imparting a silky, flowing touch and new luster for every strand.

About L'Oreal Paris:
The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oreal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oreal's invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Feria, Excellence Creme, Advanced Haircare, Advanced Hairstyle, Elnett Satin Hairspray, the Ever collection, and OleoTherapy. As the #1 skin aging expert worldwide, L'Oreal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Age Perfect, and Sublime Bronze. In 2014, L'Oreal Paris changed the way women interact with makeup by introducing Makeup Genius, an app that allows users to scan a L'Oreal Paris product or advertisement to virtually try on individual products or curated looks. L'Oreal Paris' iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L'Oreal Paris and to receive personalized advice, expert tips, and exclusive content, please visit or follow on Instagram, Twitter, Facebook, and Pinterest @LOrealParisUSA.

CONTACT:  Alison Brod Public Relations, 212-230-1800

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SOURCE L'Oreal Paris

L'oreal Advanced Haircare Nutri-Gloss High Shine Shampoo, Conditioner and Mist Bundle.
from L'Oreal Paris

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