Thursday, October 22, 2015

Sarah Jessica Parker Celebrates 10th Anniversary of LOVELY

Sarah Jessica Parker Celebrates 10th Anniversary of LOVELY
LOVELY Toasts Fans with Special Edition Bottle and Digital Memory Wall

NEW YORK, Oct. 22, 2015 /PRNewswire/ -- After delighting fans for a decade with LOVELY, her classically modern and softly seductive fragrance, Sarah Jessica Parker announces the launch of a 10th Anniversary special edition, in stores now. To herald this anniversary, Sarah Jessica Parker is kicking off a campaign devoted to her fans that includes the creation of a digital LOVELY memory wall and a limited-edition LOVELY sweatshirt.
"I can't quite believe that it's been 10 years since LOVELY was first introduced. I feel incredibly fortunate to be given the opportunity to relaunch this fragrance for all the customers who loved it as much as we did, and still do. It's been a real treat to travel back in time to LOVELY's inception and reminisce on those fond memories. Fragrance is something I'm constantly experimenting with and I'm delighted to continue the exploration and discover what the future holds."

Sarah Jessica Parker will take to social media to share her LOVELY memories and invites fans everywhere to take part in the conversation by sharing their own memories, tagging @SJPLovely and #LOVELYTurns10. All posts will be displayed beautifully alongside Sarah Jessica Parker's on a digital wall to form a mosaic of memories.

To further commemorate the anniversary, Sarah Jessica Parker created a limited-edition sweatshirt featuring the word LOVELY written in her handwriting across the front. Fans who participate in the LOVELY memory wall will have the opportunity to win the covetable item with "social currency" via tweets or Instagram posts, or by uploading directly to the site.

In true Sarah Jessica Parker style, the 10th Anniversary bottle of LOVELY will be adorned with a fabulous new "outfit." The bottle depicts the romantic style of a vintage parfum flacon with sweeping curves that shine with the addition of champagne pink metalized glass and are accented with the flourish of Sarah Jessica Parker's signature grosgrain ribbon. A true keepsake with a regal gold cap as a finishing touch, the LOVELY Anniversary Edition bottle (3.4 fl oz. /100 ml) retails for $65.00 and will be available at drugstores nationwide, including CVS.

In 2005, Sarah Jessica Parker developed her first fragrance, LOVELY, with the help of IFF perfumers, Clement Gavarry and Laurent Le Guernec, to create the sultry amber musk. A delicate balance of mandarin notes, hints of lavender and a splash of ripe apple speak to the perfume's classically modern and softly seductive essence.

To learn more about the 10th Anniversary and participate in the memory wall, visit

For further information about LOVELY by Sarah Jessica Parker, contact Lauren Larkin or Maria Malonoski, 212-230-1800 or via email at or

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