Tuesday, January 20, 2015

H&M Expands Relationship With David Beckham To Create A New Wardrobe For Men



H&M Expands Relationship With David Beckham To Create A New Wardrobe For Men


NEW YORK, Jan. 20, 2015 /PRNewswire/ -- H&M is proud to announce the expansion of its long-term relationship with sport and style icon David Beckham. For spring 2015, David will choose his favorite H&M menswear pieces to create Modern Essentials Selected by David Beckham. This new collaboration, a natural evolution for both David and H&M following the unprecedented success of David Beckham Bodywear, will allow men around the world to access the icons globally recognized sense of style.

Modern Essentials Selected by David Beckham will kick-off with a campaign filmed by the famous director Marc Forster. David Beckham has also created a new spring Bodywear collection forH&M. Both collections will launch worldwide in stores and online on March 5, 2015.

"I am thrilled to continue and extend my collaboration with H&M by selecting my favorites from this spring's Modern Essentials collection. Each piece is a new wardrobe classic that will update every man's spring wardrobe with great style. Marc Forster is one of my favorite directors – I can't wait to reveal the new campaign with H&M," says David Beckham.

"Most of us are familiar with David's innate sense of style and design. However, it was his keen eye for cinematic storytelling that I noticed during the filming of this campaign. He doesn't make H&M clothing look good, he makes it look great," says Marc Forster, known for directing the hits Monster's Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace, and World War Z.

Modern Essentials selected by David Beckham focuses on the important pieces of the season, updating men's classics in fresh fabrics, colors and fits for spring 2015. Key garments include a linen pilot jacket; a white chalk-washed denim jacket; a car coat; a stylish linen blazer; a city-slicker polo shirt and the perfect white poplin shirt.

Meanwhile, David Beckham continues with a new Bodywear collection for spring, complete with the perfect loungewear pieces – Henley shirts, raglan-sleeved shirts, crewnecks and a sleeveless jersey shirt. The collection centers on tones of dark blue, gray melange and off-white, with accents of orange-red. Stripes appear as trim or across whole garments to add a new classic twist. The collection is supported by a brand-new print campaign, featuring David wearing select looks from the David Beckham Bodywear collection, available exclusively at H&M.

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H & M HENNES & MAURITZ AB (H&M) WAS ESTABLISHED IN SWEDEN IN 1947 AND IS SYNONYMOUS WITH AFFORDABLE AS WELL AS UP-TO-DATE AND HIGH QUALITY FASHION. H&M HAS A WIDE PRODUCT RANGE THAT IS DIVIDED INTO A NUMBER OF DIFFERENT CONCEPTS FOR WOMEN, MEN, TEENAGERS AND CHILDREN. THE COMPANY'S CLOTHING COLLECTIONS ARE CREATED BY ITS OWN DESIGNERS, PATTERN MAKERS AND BUYERS. H&M HAS MORE THAN 116,000 EMPLOYEES AND AROUND 3,500 STORES IN 55 MARKETS, INCLUDING FRANCHISE MARKETS. FOR FURTHER INFORMATION VISIT HM.COM.

Video - https://www.youtube.com/watch?v=3Snp_7tCOh4

Photo - http://photos.prnewswire.com/prnh/20150120/170184

Logo - http://photos.prnewswire.com/prnh/20131009/NY95232LOGO

SOURCE H&M

CONTACT: Samara D'Auria, Samara.DAuria@hm.com, 212.343.7204
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