Friday, August 23, 2013

AVON Names Megan Fox as the Face of Instinct

Actress Megan Fox named as the face of Instinct, a new duo of fragrances for him and her #AvonInstinct.

AVON Names Megan Fox as the Face of Instinct




EXPLORE YOUR WILD SIDE WITH NEW FRAGRANCES FOR HIM AND HER

New York, NY, August 21, 2013 — /PRNewswire/ — Avon Products, Inc. announced today that actress Megan Fox will serve as the face of Avon Instinct, a duo of fragrances for him and her. The fragrances will launch globally beginning this fall in Europe, followed by the U.S. and other regions in 2014. An iconic beauty and a smoldering presence on screen and off, Fox is the perfect fit for the intensely exotic new scents – lush, fruity floral for Her and woody aromatic for Him. Evoking the intoxicating feeling of losing inhibitions and indulging desire, Instinct is an ode to the kind of sensuality that Fox embodies.

“When Avon approached me to be the face of Instinct, I was thrilled about the opportunity to represent these fragrances,” explains Fox. “I’m so excited to be a part of this brand I’ve always loved and respected.”

“When we developed Avon Instinct, we were looking for someone who could portray the essence of a wildly alluring fragrance,” reveals Denise McEvoy Vice President Global Fragrance Marketing, Avon. “No one evokes magnetic attraction better than Megan—men and women alike see her as a bold, captivating beauty. She’s the perfect face for a scent that’s intensely alluring and a little bit dangerous.”

The Notes: Avon Instinct captures the wild sensuality of the moment when inhibitions disappear and the senses take over. The seductive fragrances unleash primal instincts, empowering you to embrace the powerful force of desire. Like the thrill of a chance encounter, the scents capture the intoxicating experience of undeniable chemistry

The Ingredients:

For Her

Sparkling Greens: A modern lush freshness which transports you to a secret garden where your senses are gently touched by dew drops and sunshine

Camellia ScentTrek™: One of Givaudan’s exclusive ScentTrek™ ingredients, an intoxicating aroma surrounds you as layered petals unfold to reveal a seductive and alluring scent evoking carnal feelings of temptation and desire
Sensual Sandalwood: A resinous top note that exudes a creamy, exotic woody sensation, giving it a distinct signature. Sensuous and skin-soft, sandalwood has a comforting effect, leaving you feeling wrapped in rich sensuality

For Him

Wild Mandarin: Provides a juicy and exhilarating burst on top

Sage: Herbaceous sage gives the fragrance a signature, earthy masculinity
Ebony Wood: Deep ebony wood provides depth, strength and primal sensuality

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative
call 1-800-FOR-AVON or visit www.avon.com.

About Avon
Avon, the company for women, is a leading global beauty company, with nearly $11 billion in annual revenue. As one of the world’s largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes color cosmetics, skincare, fragrance, fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, and mark. Learn more about Avon and its products at www.avoncompany.com.

About Megan Fox
Actress Megan Fox has been in the spotlight since she was a teenager. Fox first became a household name when she starred as Mikaela Banes in the first two “Transformers” movies. She has since had roles in films including Jennifer’s Body, Friends With Kids, Jonah Hex, Passion Play and This Is 40. Most recently, she wrapped production on Teenage Mutant Ninja Turtles for Paramount which will be released in 2014. Fox regularly graces the covers of fashion and beauty magazines internationally and is renowned for her iconic looks.


Contacts:

Elizabeth Bergman
Avon Products, Inc
212-282-8197
Elizabeth.Bergman@avon.com

Lauren Donner
Tractenberg & Co.
212.929.7979
ldonner@tractenberg.com


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