Thursday, June 27, 2013

These Brits Must Be Speed Crazy!

 No. This is not a scene from Fast & Furious 6, they are British drivers racing on the road like Formula One drivers. These Brits must be speed crazy!

27 Jun 2013 09:00 Africa/Lagos

Three Quarters of Brits Drive in the Fast Lane

- Three Quarters of Brits admit to driving over 80mph, flouting the 70mph speed limit

- Middle aged men are more likely to exceed 100mph than boy racers in their 20s

- In fact over a quarter of 20-30s never exceed 70mph 

LONDON, June 27, 2013
/PRNewswire/ -- With Formula One drivers topping 195mph at Silverstone
this weekend, a consumer survey by international provider of traffic
information and driver services INRIX found when it comes to putting
pedal to metal, a staggering three quarters of all Brits admit to
exceeding 80mph, in fact one in three drivers has topped 100mph.

"On the eve of the sold out race at Silverstone this weekend, the
findings show the U.K.'s need for speed extends well beyond the track
into their daily lives," said Jon Maron,
Vice President of Marketing, INRIX. "While speeding is one way to make
up for lost time idle in traffic, apps like INRIX Traffic can help
drivers find the best route around the day's jams without the risk of a
speeding ticket."

The buzz at Silverstone this weekend will be electric, as 120,000
spectators flock to see the world's finest drivers and most highly
engineered cars drive impossibly fast. According to the survey, Brits
love of motorsport and fast cars runs deep:

  • Middle aged drivers are the biggest speed offenders.  Nearly half
    of drivers aged 35-45 claim to have exceeded 100mph on British roads
    compared to just 32 percent of 20-34 year olds.  One of every five U.K.
    drivers 35-45 years old admitted to traveling 10 mph over the speed
    limit regularly.  Men were also more likely to break the speed limit (84
    percent) than women (69 percent)

  • The Nurburgring Nordschliefe in an Aston Martin is the most coveted drive.  Nearly
    half (40 percent) of Brits cited Nurburgring over other famous roads
    for the ultimate drive.  In addition, the Aston Martin One-77 beat
    Bugatti, Ferrari, Porsche and Lamborghini for the title of most desired
    supercar among those surveyed.

  • McLaren battles Ferrari for popularity.  The majority of 55-64
    year olds dream of driving for McLaren while Ferrari was the favourite
    team for 20-34 year olds who grew up following Michale Schumacher's legendary winning streak in the mid-90s and early 00s. 

  • Lewis Hamilton reigns supreme.
      Despite recent controversy, over a third of Brits (36 percent) would prefer to go for a test drive with Lewis Hamilton, over championship leader Sebastian Vettel (14 percent).
Tips for Avoiding the Slow Lane to Silverstone

INRIX analysed recent traffic patterns around Silverstone including
traffic conditions from last year's event to help race fans get to the
track in time for the big race. Unlike the field at Silverstone who will
be racing at speeds up to 200 mph, frustrated spectators could find
themselves stuck in traffic on the way to the track crawling at just
19mph -- 10 times slower than their racings idols. INRIX offers the
following advice to help drivers avoid lengthy delays around Silverstone
this weekend:

  • For the quickest journey fans should avoid travelling at the peak times below:

    • 10-11am on the Friday

    • 7 to 8 am on the Saturday

    • 9 to 11 am on the Sunday
  • Drivers on the A43 leading in to the circuit from the M1 J15a at
    Rothersthorpe will experience the worst delays.  At peak times, drivers
    should allow an extra 1hr 15 for a typical 15 minute journey
  • INRIX recommends spectators travelling from the East or Northern parts of London cut across town or take the M25 to join the M40 as it will save them valuable time.
  • Plan ahead and check traffic conditions before leaving using apps like INRIX Traffic.   The INRIX Traffic app
    is available for free on IOS and Android platforms ahead of Silverstone
    this weekend.  The app analyzes data from millions of vehicles
    traveling U.K. roads every day to provide drivers with real-time traffic
    maps showing the best routes, recommended departure time and expected
    arrival times. Covering all major highways and secondary roads in the
    U.K., the app also alerts drivers to accidents and other traffic causing
    delays as well as the ability to share one's arrival times with any
    contact in their address book by making just a few taps on their
Research Methodology and Background:
  • This survey was conducted among 1000 U.K. consumers who follow/watch F1 racing.
  • Interviews were conducted online by Redshift Research in June 2013 using an email invitation and an online survey.
  • Quotas were set to ensure reliable and accurate representation of
    the total populations aged 18 and older and results of any sample are
    subject to sampling variation.
  • The magnitude of the variation is measurable and is affected by the
    number of interviews and the level of the percentages expressing the
  • In this particular study, the chances are 95 in 100 that a survey
    result does not vary, plus or minus, by more than 1.9 percentage points
    from the result that would be obtained if interviews had been conducted
    with all persons in the universe represented by the sample.
  • The sample was selected from the Crowdology panel. Crowdology™ is an
    online panel owned and operated by Redshift Research.  The Crowdology™
    panel is balanced across regional, age and gender demographic factors,
    and is nationally representative of the UK population.
  • Each respondent completes 120 profiling questions before being
    accepted to join our panel.  Panel Quality Management is carried out
    frequently to ensure reliable surveys.
INRIX is one of the fastest growing big data technology companies in
the world. The company leverages big data analytics to reduce the
individual, economic and environmental toll of traffic congestion.
Through cutting-edge data intelligence and predictive traffic
technologies, INRIX helps leading automakers, fleets, governments and
news organizations make it easier for drivers to navigate their world.
Our vision is simple – to solve traffic, empower drivers, inform
planning and enhance commerce.

Whether through an in-car or smartphone navigation application, a
local newscast or our INRIX Traffic app, our up-to-the-minute traffic
information and other driver services help more than 150 million drivers
save time, fuel and frustration. INRIX delivers traffic and
driving-related insight, as well as sophisticated analytical tools and
services across six industries covering nearly 3 miles of road in 32

CONTACT: Claire Barson,
Hotwire PR on behalf of INRIX,, office: +44
(0) 20 7608 4639, mobile: +44 (0) 7713 998 580

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