Tuesday, June 25, 2013

A Triumph for Home Cinema: LG’s Laser Display

A triumph for home cinema, LG’s Laser Display combines stellar picture quality and
space-saving convenience

DUBAI, UAE, June 24, 2013 /PRNewswire/ — LG Electronics (LG) unveiled its premium 100-inch (254 cm) Laser Display at a grand event in Dubai, UAE that will enhance the home cinema ex-perience, as never before. Home cinema enthusiasts can now watch their favourite film and sports match on a gigantic screen without compromising on picture quality in the comfort of their living room.


This new masterpiece by LG, which was named Product of the Future at CES 2013, of-fers Full HD 1080p screen resolution along with an incredible contrast with LG’s laser-based technology.

“LG are delighted with the positive and overwhelming response we have received from both our customers and the media when we first unveiled the Laser Display at CES 2013 earlier this year”, said Mr. D. Y. Kim, President of LG Electronics, Gulf FZE. “The Laser Display provides unparalleled cinema experience to customers in their homes, astonishing natural colour tones with high performance and narrow bezel design that will add elegance to homes.”

The highly anticipated 100-inch LG Laser Display offering Full HD 1080p screen resolution with incredible contrast and LG’s laser based technology was unveiled at a grand event in Dubai, UAE on 23rd June.

A Truly Cinematic Experience at Home
The LG Laser Display boasts Full HD resolution and a 1,000,000:1 dynamic contrast ra-tio, rendering the most vivid images in incredible clarity. The anti-reflective screen al-lows viewers to enjoy stunning, cinematic picture quality, even in the brightest of condi-tions. While conventional projection systems require a considerable distance to display images on a large screen, the lens of LG’s UST unit can be positioned a mere 22 inches (approximately 56 centimeters) away from the 100-inch display. This clever, space-efficient configuration means the user doesn’t have to sacrifice half the room in order to enjoy the many benefits of the Laser Display.

Unobtrusive, Minimalist Design
LG’s Laser Display has two 10W speakers built into in the UST unit, which support vir-tual surround sound for an authentic cinema experience at home. The compact device features LG’s understated yet stylish Dynamic Arc Design with a subtly curved surface that reaches an unobtrusive 5.7 inches in height. Meanwhile, the 100-inch screen adopts LG’s CINEMA SCREEN design for a slim and minimalistic appearance, compatible with any interior décor.

More Reliable, Less Environmental Impact
LG’s UST projection unit employs a technologically advanced laser-based illumination system. It features a specialized bulb that can operate for 25,000 hours without needing replacement, which is five times longer than an environmentally-unsound mercury lamp. Removing mercury from its high quality products is just one example of how LG is striving to become more environmentally friendly.

An Ideal Solution for Small and Medium-sized Businesses
Though the Laser Display excels in the home, it is also perfect for business applications as well. Its versatile features, large screen, and compact UST system make it ideal for video conferencing or delivering important multimedia presentations. At 100-inches, the screen can be easily viewed by all video conference participants or presentation atten-dees.

A Unique Premium Product for UAE’s families
LG’s Laser Display – A giant to start a new era of TV Home Entertainment for UAE consumers. Screen reflections and small displays will now become an issue of the past. With a 100-inches screen and Tru-Laser Technology LG’s Laser Display enables exclu-sive viewing experience with comfortable and smooth picture quality inside every living room.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing nearly 87,000 people working in over 110 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 and 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a global top player in televisions, monitors, commercial dis-plays, audio video systems, personal computers and security systems. The company constantly pushes technological boundaries to create feature-rich devices with stylish designs that meet global consumer needs. LG’s consumer prod-ucts include CINEMA 3D Smart TVs, OLED TVs, IPS monitors, home theater systems, Blu-ray Disc™ players, car audio/video systems, mouse scanners and external storage devices. LG’s commercial products include digital signage, video conferencing systems and IP security cameras. For more information, please visit www.lg.com.


LG Electronics Gulf FZE
Michelle Sequeira
Tel: +9714-350-9663, Fax: +9714-334-4304

Shmoun Maqsood
Tel +971-4-3344930, fax 971-4-3344923
Email: shmoun.maqsood@lg-one.com

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