- Men are exposed to and click on more Facebook ads
- On average, ads targeting men cost less through the cost-per-thousand impressions ($0.16 male / $0.20 female) and cost-per-click ($0.51 male / $0.68 female) pricing models
- Ads targeting men achieved superior Exposure Rates, reaching a larger percentage of their unique audiences
Men Are Cheap, Finds New Resolution Media and Kenshoo Social Facebook Advertising Study
12-month study of 65 billion impressions reveals men cost less to reach with Facebook ads and respond better.
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