Is Facebook Becoming the 'New' YouTube?
Is Facebook Becoming the 'New' YouTube?
Live Video in Addition to Shared Video Content is Resulting in More Unintended Video Consumption Via Social Media Platforms, Finds Strategy Analytics
BOSTON, Nov. 30, 2017 /PRNewswire/ -- Facebook is indirectly becoming a solid source of user-generated content, often replacing time otherwise spent viewing similar videos on YouTube. A new report from the User Experience Strategies (UXS) group at Strategy Analytics "UXS Technology Planning Report: Video" investigating the needs, behaviors and expectations of consumers regarding video consumption, has found that while consumers look to Facebook to see what friends/family are up to and to gain information overall, videos are being increasingly consumed as a part of this experience.
Click here to read the report.
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