Wednesday, June 15, 2016
Lip Smacker® Teams Up with Meghan Trainor for "The Untouchable" Tour
Lip Smacker® Teams Up with Grammy Winning Artist Meghan Trainor for "The Untouchable" Tour
The "Made in the USA" Brand Continues its Mission to Celebrate and Empower Young Women and Girls with a Summer 2016 Tour Sponsorship
CITY OF INDUSTRY, Calif., June 15, 2016 /PRNewswire/ -- Lip Smacker, the beloved lip balm brand known for its authentic flavors and delicious scents, is proud to mark a new chapter in its continued commitment to bringing smiles to girls of all ages. The Markwins Beauty, Inc. brand will sponsor the highly anticipated 2016 Untouchable Tour of multi-platinum singer-songwriter, Meghan Trainor. Lip Smacker's partnership with the winner of the 2016 Grammy for Best New Artist is the brand's latest stride to honor young female trailblazers.
With over 40 years of girl power history, Lip Smacker is committed to empowering girls to reach their full potential while also recognizing those who accomplish milestones in their industry. In line with Lip Smacker's mission, Meghan Trainor is continuing to conquer the music industry with her powerhouse voice and distinguishable lyrics that celebrate individuality and strength. Trainor, who broke out in 2014 with her #1 Billboard Hot 100, double-platinum debut single "All About That Bass," kicks off her latest headline tour in July where she will perform all of the hits from both her platinum debut 'Title' and recently released sophomore album 'Thank You.'
"Meghan is an incredibly talented artist who serves as an inspirational leader through her music," said Bill George, President of Markwins Beauty Brands. "Lip Smacker is a brand that stands behind the goals and achievements of our customers, whether big or small. Staying true to our history, we're honored to be joining Meghan for the next step in her career where we will celebrate this exceptional artist who is inspiring women everywhere."
"I'm so excited to have Lip Smacker join me on The Untouchable Tour," said Trainor. "Not only am I a fan of all the different delicious scents and flavors, but I also love their commitment to empowering young women and girls!"
To learn more about the brand's partnership with the Untouchable Tour, visit LipSmacker.com, or find them on facebook.com/LipSmackerBrand; instagram.com/lipsmackerbrand or twitter.com/Lip_Smacker.
About Lip Smacker
Delivering the "Best Flavor Forever" since 1973, Lip Smacker specializes in flavored lip balms and long-standing partnerships with icons such as Coca-Cola, Dr. Pepper, Disney, SKITTLES® and STARBURST® brands. Featuring a variety of over 400 flavors, the high-quality products are made in the USA. Visit the website for more info at www.lipsmacker.com. Lip Smacker is a registered trademark of Markwins Beauty Products Inc. (www.markwinsbeauty.com).
About Markwins Beauty Brands, Inc.
Based in City of Industry, California, Markwins Beauty Brands, Inc. is a global leader in color cosmetics, cosmetic accessories, and beauty collections. Founded by CEO, Eric Chen, over 30 years ago, the privately-held company is recognized as a Top 20 purveyor in the global cosmetic industry and is the largest privately owned cosmetics company in the US. Markwins brands cater to and reach consumers of all ages, ethnicities, economic statuses, and skin tones. The Markwins brand portfolio includes wet n wild®, Physicians Formula, The Color Workshop, The Color Institute, Black Radiance, POP, Bonne Belle and Lip Smacker amongst many other internal brands and licensing deals. Markwins brands can be found in over 50,000 retail outlets including Department, Specialty, Mass, Drug, and Food stores, and are available in more than 60 countries, spanning 6 continents.
About Meghan Trainor
The Nantucket-born and bred beauty released three self-recorded albums before landing a deal with Epic Records where, she most notably, released her smash debut single "All About That Bass." That single celebrated the curves of women and went on to claim coveted number one spots on music charts such as the Billboard Hot 100 list. Trainor's Untouchable Tour will carry through September with stops in key cities like New York, Los Angeles, Boston and Houston.
Photo - http://photos.prnewswire.com/prnh/20160613/378506
SOURCE Lip Smacker
CONTACT: Ana Vasquez, DeVries Global, 212-546-8500, email@example.com