Friday, December 4, 2015

Worth New York Introduces Spring 2016 Collection

 Models Elaine Irwin and Iris Van Berne in looks from the Worth Spring 2016 Collection. (PRNewsFoto/Worth New York).

Worth New York Introduces Spring 2016 Collection
Launches collection with multi-media brand campaign

Debuts in new flagship showro

NEW YORK, Dec. 2, 2015 /PRNewswire/ -- Worth New York is taking the personal shopping experience to a new level, debuting their new Spring 2016 collection exclusively by appointment in the new 5th Avenue Flagship Showroom and via proprietary virtual styling and shopping technology, in advance of the official selling season, which opens in January. A leader in the direct sales space, Worth offers private shopping to individuals with their own personal stylist at their flagship showroom or at hosted trunk shows throughout the country. This season, a new digitally focused advertising campaign accompanies the collection launch, featuring Elaine Irwin and Iris Van Berne, shot at Spring Studios in New York.

This season, Worth New York Design sought inspiration from "the jungles of Southeast Asia, the late-nineteenth century artist's canvas, daring fringe and the freshest fashion combination: luxe denim." A slip dress gains structure in elegantly seamed washed twill ($448). Safari goes feminine in a cocoon back tonal dress ($498). The trend of the season, fringe, appears with bold volume in a raffia jacket ($798), and chic minimalism in a sheer Open Stitch Pullover ($398) – leaving just enough to the imagination. The Worth woman builds a wardrobe with on trend pieces, executed in sumptuous fabrics that reflect her individuality. Worth's philosophy of designing pieces well suited to an active woman's lifestyle provides her with the right look for every occasion.

Elaine Irwin and Iris Van Berne are featured in a traditional editorial campaign as well as a digital video, which will debut in full alongside the official season opening in January – select images are currently available for preview. Digital media and video are the basis of the campaign this season, a new initiative for Worth New York. VP of Marketing Britany Larsen commented, "We have executed almost exclusively print advertising in the past; launching a collection with a digital campaign is a nod to how women are researching and shopping today."

Playing off of the design team's thinking, the creative forces at Badger & Winters brought in photographer Andreas Sjodin and shot a campaign that is a stylistic shift for Worth New York, featuring two dynamic models together, with more movement and spirit than in previous campaigns. Elegance is maintained, yet with a looser, relaxed feel, showcasing the upcoming season's key looks.

This strategy plays into Worth's website re-launch earlier this Fall. The Worth New York site exemplifies their motto "Fashion Gets Personal" by exploring the Worth New York experience – from the design process to stylist profiles, giving an insider's guide to all things Worth New York. Mirroring the new digital campaign, the W by Worth website embodies "Style Gets Social" using aggregation technology from social platforms to share life moments from stylists and clients alike.

Celebrating their New York roots, Worth recently opened their new 5th Avenue Flagship Showroom in the Crown Building. Located in the penthouse, it is a stunning space with spectacular views overlooking Central Park. The modern and luxurious environment facilitates the ultimate private shopping experience; the feeling of an old world salon in the most modern of settings. The more contemporary W by Worth Showroom is housed on the 6th floor. With soaring ceilings and architectural details such as a larger than life mirrored cube housing the dressing room, the space evokes a downtown loft or art gallery.

Worth has been rewriting the rules of the luxury personal shopping experience since 1991 and continues to bring its loyal clientele new ways to discover each collection.

Contact: Morgan McLean 212.535.5518

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SOURCE Worth New York
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