Friday, December 4, 2015

How Nicki Minaj Rocked Cyber Monday with Her Exclusive Holiday Capsule Collection at Kmart Couture

 Asymetrical leather panel jacket from the Nicki Minaj Couture Capsule Collection, sold exclusively on Nickiminajcollection.com. Nicki Minaj models a custom asymmetrical leather panel jacket from her new Couture Capsule Collection for Kmart. (PRNewsFoto/Kmart).

Nicki Minaj rocked Cyber Monday in style with her exclusive Holiday Capsule Collection at Kmart Couture, limited edition capsule launches on a custom website, Nickiminajcollection.com.

Kmart on Cyber Monday November 30 launched Nicki Minaj's Holiday Capsule Collection joining the stylish apparel collection already available at select Kmart locations and Kmart.com. The new, sophisticated and glamorous pieces including crop tops, pencil skirts and bodycon style dresses debuted on Friday, November, 27th – coined by Nicki as "Pink Friday."

Additionally, a limited edition couture collection will be available at Nickiminajcollection.com. The collection features signature high-end pieces, made with luxurious fabrics, including genuine shearling fur and suede, soft Italian leather and 100% merino wool. The limited edition Couture Collection boasts a form-fitting black leather paneled dress as the investment piece, and an asymmetrical leather jacket is a standout among the predominately all-black collection.
Ultrasuede pencil skirt and crop top from the Nicki Minaj Classic Collection, sold exclusively at Kmart and Kmart.com. Nicki Minaj models a pencil skirt and crop top from her new Classic Collection, sold exclusively by Kmart. (PRNewsFoto/Kmart).
Hand-made leather panel bodycon dress from the Nicki Minaj Couture Capsule Collection, sold exclusively on Nickiminajcollection.com. Nicki Minaj models a leather bodycon dress from her new Couture Capsule Collection for Kmart. (PRNewsFoto/Kmart).

About the collections:
  • The Nicki Minaj Holiday Capsule Collection is designed to make all women look fashionable and feel confident in their curves. Each piece in the collection is created with easy-to-wear fabrics including versatile rib knits, soft velvet-like ultra suede, and comfortable jersey cotton blends. Prices range from $12.99 to $24.99 (USD). The pieces will be available Friday, November 27 in select Kmart stores, on kmart.com and on ShopYourWay.com.
  • The Capsule collection is the perfect way for Nicki Minaj to share her passion for runway-quality fashion with her fans in a personal and attainable way. This collection will be available exclusively on Nickiminajcollection.com, powered by Shopyourway. The couture capsule retail prices range from $75.00-$225.00 (USD). Items will be available for purchase starting on Friday, November 27th.
For all media inquiries, please contact:
Elyse Bender-Segall at elyse@prrevolution.com or 516-901-9095.
Jamie Stein at Jamie.stein@searshc.com or 847-286-3706

About Kmart

Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Bluelight Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart.

About Shop Your Way®

Shop Your Way® is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases. Members also enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes. And through the unique social community on shopyourway.com members can research and browse products, create wish lists, poll friends and family and even get advice from experts to help choose the products and services that best meet their needs. In addition, Shop Your Way offers members access to exclusive celebrity brands, including Adam Levine and Nicki Minaj. There is no minimum purchase required for Shop Your Way® members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app <http://www.shopyourway.com/mobile> available on iTunes or Google Play.

Photo - http://photos.prnewswire.com/prnh/20151130/291780
Photo - http://photos.prnewswire.com/prnh/20151130/291779
Photo - http://photos.prnewswire.com/prnh/20151130/291778
 
SOURCE Kmart
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