Wednesday, June 10, 2015

Yumi Kim Arrives in Soho

Yumi Kim Arrives in Soho
Be Styled by Designer Kim Phan

NEW YORK, June 10, 2015 /PRNewswire/ -- Attention New York City, paradise has just arrived in the heart of Soho! Yumi Kim has opened the doors to its summer pop-up shop at 112 Wooster Street and the boutique is chock full of floral goodness.

As a nod to the brand's tenth anniversary, Yumi Kim is showing it's strongest and BIGGEST collection to date. The Summer 2015 collection has just hit the floor with new maxis for summer weddings, rompers for brunching in style, and sexy wrap dresses for summer date nights.

Designer Kim Phan, who lives just by the new pop-up boutique, wanted to bring the brand to the forefront of the NYC fashion scene in her favorite neighborhood. Kim is putting the store to use as a design incubator for her upcoming collections and shoppers are getting the extra surprise of being styled by the designer herself to find the perfect look! It's an intimate experience not be missed.

The new location reflects all things Yumi Kim: it is bright, colorful, and bursting with wanderlust vibes. So, to make your next statement for a summer wedding, graduation, or just need to grab a fun, flirty piece for brunch or night out with the gals, YUMI KIM is your go-to-shop, stop on in! The space is complete with energetic stylists who will find you just what you've been searching for. But hurry, it'll only be there through the summer!

Details: Yumi Kim Soho Pop-Up Boutique, 112 Wooster Street, Hours 12pm - 8pm Mon-Sat and 12-7pm on Sunday during the summer.


While growing up in Vietnam, Kim Phan's love for prints started at a young age. Surrounded by the beautiful aesthetics worn on the strong women around her, including her own mother, Kim realized the power that just a change of clothing can have on women's confidence. As she grew older, her love of design continued to impassion her, and led her to take the leap to move to New York and launch the Yumi Kim brand in 2004.

Kim's inspiration is not only drawn from her childhood, but more recently from her love for travel. Every style in her NYC boutiques is curated from the amazing artisans and creative types she has met on her various trips across the world. Yumi Kim is meant for the wanderlust, the free spirit, and the chick who seeks out new adventures. The pieces are made for the woman like Kim, who likes to wear one-of-a-kind prints, does not mind standing out in a crowd, and believes life is a colorful journey. Kim's clothing is made to last, and like the memories created through traveling, aims to be unique, fun, and leave a vibrant imprint on the world. So, whether you're strolling down the streets of Soho or jet-setting to Fiji, make sure to bring Yumi Kim with you to look amazing as you craft your own life story.

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CONTACT: Trish Ramado, 1-646-915-5919,

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