More Americans Spend More Time on Instagram and Pinterest than On Facebook and Twitter
As mobile devices play an increasingly large role in our everyday media consumption, social networking was among the first activities to become mobile-first: However, some social networks are more mobile than others as our chart shows.While Instagram, Pinterest and Twitter are used almost exclusively on mobile devices, Facebook usage is more evenly distributed across devices. The future of social networking is clearly mobile though, with Tumblr and LinkedIn the only notable exceptions to the rule.
This chart shows the proportion of time users of social networks spent on mobile devices and desktop PCs.
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Facebook, which bought Instagram in 2012, has kept the mobile photo-sharing service mostly free of advertising, allowing only a handful of big brands to put a few carefully drafted commercial messages on the service.
The New York Times.