Tuesday, April 14, 2015

WallFlower Jeans Names YouTube Star, MyLifeAsEva the New Face of their Fall Back To School Campaign

WallFlower Jeans Announces The New Face Of Their Fall Back To School Campaign
YouTube Star, MyLifeAsEva, Leads WallFlower Jeans in Their New "Dare To Dream" Campaign

NEW YORK, April 14, 2015 /PRNewswire/ -- WallFlower Jeans, an All-American Juniors lifestyle brand, announced today that YouTube Star, Eva Gutowski (better known as MyLifeAsEva), with over 2 million subscribers, will be the next WallFlower Jeans girl. Eva follows in the footsteps of previous spokeswomen including Olivia Holt, Bella Thorne, Sarah Hyland and others.

"It's an honor to be in such great company with the past Wallflower girls!" commented Eva. "I love that the brand is all about exuding confidence and finding your own fashion identity. It's always been something I've expressed to my viewers."

MyLifeAsEva has amassed millions of followers over the last few years with weekly video on her YouTube channel, where she shares fashion, lifestyle and pop culture content.

"Eva's self-confidence, positive outlook and personal style make her the perfect fit for our 2015 campaign," stated Nathan C. Mamiye, President of WallFlower Jeans. "Her flair for accessible and affordable fashion certainly makes Eva an inspiration to our young consumers who are always searching for on-trend looks. We wanted to embrace the next generation of shoppers with Eva entering a new marketing era with social media and digital communications showing the power of creative fashion videos to inspire our fans!" says Nathan.

Follow Eva's journey as the new WallFlower Jeans girl on social media at @WallFlowerJeans (Facebook and Twitter) and @wallflowerjeansgirl (Instagram) and also on her YouTube channel, MyLifeAsEva and learn how to develop your own sense of style.

About WallFlower Jeans:

WallFlower Jeans, a wholly owned brand of Mamiye Brothers, is a lifestyle brand that provides stylish looks from head-to-toe at an exceptional value. They brand offers jeans from Classic and Curvy to Plus Size options in a variety of washes. In addition to denim, they offer tops, dresses, outerwear, loungewear, sleepwear and intimate apparel, watches and jewelry. The brand is rooted in quality and comfort while delivering fresh, fun styles through a culture of innovation. WallFlower Jeans is available at most major department and specialty stores as well as online at www.wallflowerjeans.com. Previous WallFlower girls include: Bella Thorne, Sarah Hyland (ABC's Modern Family), Jenna Ushkowitz (FOX's Glee), and Savannah Outen (musical artist).

About Mamiye Brothers:

Mamiye Brothers is America's premier designer, manufacturer and marketer of Children's, Junior, and Missy fashion apparel brands. Established in 1947, Mamiye is known for its outstanding reputation for product quality and consistency, corporate integrity, fashion sense and keen management. Supported by a team of skilled professionals, Mamiye Brothers manages a comprehensive portfolio of the most renowned and sought after evergreen global brands. A complete list of brands and company overview can be found at www.mamiye.com.

About MyLifeAsEva

YouTube sensation Eva Gutowski (better known as MyLifeAsEva) is a fashion, lifestyle and DIY vlogger with over 2 Million followers. Each week, Eva shares room decorating tips, Tumblr-inspired outfits, day-in- the-life videos and more. Eva has worked with major brands including Proactiv, TRESemme, PacSun, Kohl's and more. Her presence on the internet is comparable to the numbers of the most popular Disney and Nickelodeon shows as they are getting the same tune-in and in the same demo. For more information about Eva visit her YouTube channel and www.select.co.

Photo - http://photos.prnewswire.com/prnh/20150414/198406
Logo - http://photos.prnewswire.com/prnh/20150414/198405LOGO

SOURCE WallFlower Jeans

CONTACT: Laura Ackermann, Persona PR, laura@persona-pr.com, Mia Rose Wong, Persona PR, mia@persona-pr.com, Kimberly Mueller, Wall Flower Jeans, kimberly.mueller@mambro.com

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