Monday, April 27, 2015

Meaningful Beauty and Cindy Crawford Present Beauties Give Back

LOS ANGELES, April 23, 2015 /PRNewswire/ -- Today, in partnership with Cindy Crawford, the Meaningful Beauty brand introduced the new social media program -- Beauties Give Back™ -- a service that aims to profile inspirational women with the purpose of raising money for organizations supporting female empowerment. Over the course of the year, the Beauties Give Back initiative will profile everyday product users, celebrity customers and women in Cindy Crawford's circle of family and friends with the intent to inspire readers, encourage conversations and raise money for deserving organizations.

Through viral social sharing on the Beauties Give Back campaign website, the Meaningful Beauty brand will donate $1 to a participating nonprofit every time a featured woman's profile is shared on various social channels. The participating nonprofits, including Cancer and Careers and Dress for Success®, will have the opportunity to earn up to $30,000 collectively to help them continue their amazing work in encouraging social change.

"Meaningful Beauty users share more than just a love of skincare. We share a belief that looking and feeling confident helps drive us to be strong and successful," shared Cindy. "The Beauties Give Back program highlights women who are living proof of this philosophy and supports organizations that are empowering women around the globe to reach their full potential too."

Nominations to become one of the featured Beauties are welcome on the website. Fans are encouraged to visit the site weekly, sharing their favorite stories on social media to support the partnering nonprofits. To learn more about the campaign and the participating organizations, please visit

Meaningful Beauty® Advanced Anti-Aging System is Cindy Crawford's secret for ageless, beautiful skin. Cindy collaborated with internationally acclaimed anti-aging specialist, Dr. Jean-Louis Sebagh, to create this unique skincare system. Meaningful Beauty is formulated with a powerful super-antioxidant from a rare melon along with skin rejuvenating peptides, vitamins, minerals and marine extracts, designed to help skin appear radiant and youthful. More information is available at or

Media Contact: Erica Warren, 917-837-2690,

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SOURCE Meaningful Beauty

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