Tuesday, April 21, 2015

Kipling Secures Gina Rodriguez As Face Of Summer 2015 Campaign

Kipling Secures Gina Rodriguez As Face Of Summer 2015 Campaign
The sponsorship deal marks the first for the 2015 Golden Globes Awards® winner and star of the CW's hit television show "Jane the Virgin"

NEW YORK, April 21, 2015 /PRNewswire/ -- Kipling North America, a division of VF Sportswear, Inc, is proud to announce Gina Rodriguez, 2015 Golden Globes Awards winner and star of the CW's hit television show "Jane the Virgin," as the brand ambassador and face of its Summer 2015 Campaign launching nationwide on May 4. Ms. Rodriguez, named "the next big thing" by The Hollywood Reporter, will lend her happy spirit, girl-next-door sensibility and contagious smile to the 'Make Happy' brand.

Ms. Rodriguez comments, "To me, Kipling has always embodied the perfect blend of comfort and femininity. When I was a teen, I saw my first Kipling bag with the cute monkey and wanted one so bad but couldn't afford it. I saved my allowances and eventually bought my first one all by myself. I kept that bag for over 10 years. Now I get to be a part of this beautiful movement. I love the way life works itself out – it's full circle."

As 'Make Happy' ambassador and face of Kipling Summer 2015, Ms. Rodriguez will continue efforts for Kipling's recently launched Make Happy movement visiting a university campus in California and bringing happiness to students and faculty alike through special surprise and delight moments with the intention of inspiring others to continue the Make Happy, and giving back, experience.

Julie Dimperio, President of Kipling North America, comments, "Welcoming Gina as brand ambassador for our Make Happy movement is an absolute delight. Gina's approachable personality and carefree style align perfectly with the Kipling brand, and we're honored to have her join the Kipling family."

Consisting of lightweight and versatile handbags, luggage and accessories, the Kipling Summer 2015 Collection is ideal for a weekend jaunt, evening soiree and everything in between. Included in the Summer 2015 Collection is Kipling's highly anticipated Back-to-Campus 2015 Line available in June. For the upcoming back-to-campus season, this capsule collection is perfect for students seeking a bright assortment of backpacks and accessories in bold hues and playful prints.

Styled by influencer and stylist Natalie Joos, the Kipling Summer 2015 campaign images featuring Ms. Rodriguez will be revealed on Kipling-USA.com, and in Kipling full-price stores and Macy's department stores nationwide.

Founded in 1987 in Belgium, Kipling crafts lightweight handbags, luggage and accessories with a playful, Make Happy approach. Through innovative and contemporary designs, Kipling combines quality, function and style, creating the ideal accessory for an active lifestyle. Kipling established itself as a global accessories brand by embodying a carefree spirit and pioneering the use of its trademark crinkle nylon in expressive colors and patterns. Kipling has headquarters in New York, N.Y. and Antwerp, Belgium, is distributed in more than 80 countries and is available in more than 5,000 stores globally. Kipling has 10 full-price retail locations in the U.S. and is sold in Macy's department stores and specialty stores nationwide. www.kipling-usa.com

Golden Globe winner for Best Actress in a Comedy Series for "Jane The Virgin", Gina Rodriguez's profile has been rising steadily since her breakout performance as the titular character in FILLY BROWN at the Sundance Film Festival in 2012. Named the "Next Big Thing" and one of the "Top 35 Latinos Under 35," by The Hollywood Reporter, Gina is also an Imagen award winner for "Best Actress in a Feature Film: FILLY BROWN," Gina continues to be noticed by many due to her incredible acting chops, raw talent and addicting personality. The LA Times has even referred to her as "forthright and formidable, a festival ingenue who deserves to be discussed in the same breath as Elizabeth Olsen and Jennifer Lawrence."

Kipling Make Happy is more than a campaign, it's a movement inspired by Kipling's mantra to 'Make Happy.' Launching in spring 2015, Make Happy will unfold across the nation hosting a series of surprise and delight moments during the summer, fall and holiday 2015 seasons and partnering with well-known musicians, actors, artists and bloggers. Its intention is to inspire the actions of making, capturing and sharing 'happy' in a pay-it-forward fashion. Watch Make Happy come to life here or visit Kipling on Facebook, Instagram andTwitter at @KiplingUSA and #KiplingMakeHappy to become part of the movement.

Photo - http://photos.prnewswire.com/prnh/20150420/199832

SOURCE Kipling North America

CONTACT: Sebastian Masmela, Factory PR, sebastian@factorypr.com, 212.941.9394

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