Sunday, March 31, 2013

Letters To Nigeria By Dr. Patience Idaraesit Akpan-Obong



If you really care about Nigeria and you want to know the truth about Nigerians in Nigeria and in the Diaspora beyond making noise about the challenges and problems of Nigeria, then you should read Letters to Nigeria: Journal of an African Woman in America by Dr. Patience Idaraesit Akpan-Obong, an associate professor of science, technology and society in the School of Letters and Sciences at Arizona State University Polytechnic. She holds a PhD in Political Science (University of Alberta, 2003) and a Master’s degree in Journalism (Carleton University, 1996). She is also the author of Information and Communication Technologies in Nigeria: Prospects and Challenges for Development (New York: Peter D. Lang, 2009). Dr. Akpan-Obong was a journalist for several years in Nigeria and Canada. She currently contributes to Saturday Punch, a nationally circulated weekly newspaper based in Lagos, Nigeria.



Letters to Nigeria: Journal of an African Woman in America is a light-hearted and hilarious commentary on the immigrant experience from the perspective of an African woman living in North America. Each chapter educes a riotous LOL but the reader recovers soon enough to reflect on the serious issues that the author addresses. And each chapter does indeed address a serious issue even if the hook is the banal (such as the heady smell of “genuine leather” Brazilian shoes) or the profound (such as race and racism). Many entries begin with personal stories that illuminate the author’s own experiences as an African woman raising young children in the United States while pursuing an academic career. There is, however, a universal resonance in these personal stories. Readers, especially immigrants and working mothers everywhere, will therefore relate to these stories and perhaps see themselves and their own experiences on the pages of Letters to Nigeria.

You can get copies of "Letters To Nigeria" on Amazon.









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Friday, March 29, 2013

Happy Easter! But Lest We Forget...



7 In him we have redemption through his blood, the forgiveness of sins, in accordance with the riches of God’s grace.
8 that he lavished on us. With all wisdom and understanding.


~ Ephesians 1:7-8, Holy Bible (New International Version).


Friday, March 29, 2013

Lest We Forget

"But He [Jesus] was wounded for our transgressions, He was bruised for our iniquities; The chastisement for our peace was upon Him, And by His stripes we are healed."1

Today is Good Friday, the day we remember with profound appreciation that it was for this day that Jesus came to earth … to die in our place on that cruel Roman cross to save us from the terrible consequences of sin—a disease far deadlier than AIDS or any other disease that is a physical death sentence.

Today, we also remember that Jesus Christ was not an ordinary man. True, he was a man but he was and is the Son of the Living God—the Great Creator who became our Savior—the one who laid aside his external garments of deity, stepped out of the Ivory Palaces of Heaven, clothed himself in a garment of human flesh and came to earth to pay the redemption price for our sin. He died on the cross in your place and mine. In so doing he provided the only cure for the deadly disease of sin whose sentence is spiritual and eternal death.

Today, we remember, too, that without Jesus as our Savior, we would be headed for hell from which there is no escape beyond the grave. Wherever and whatever hell is we can be sure of this, it is eternal disconnection from God the author of all love and life—cut off forever from all love and all loving relationships. Such consequences are unthinkable.

And today we need to remember that Jesus died for us because he loved us far more than we can even begin to understand. As another has said, Jesus would rather go to hell for us than to go to heaven without us! This he did when he died on the cross in your place and in mine.

Jesus gave his life that we might live. In thanksgiving to him for his unspeakable gift, may we give our life to live for him—to help spread the gospel so that others might also live. For without Jesus, people are lost forever!

If you have never thanked Jesus for dying on the cross to pay the price for your sins, I urge you to do this today, and accept Jesus as your Savior and receive God's forgiveness and the assurance of a home in heaven forever. To help you be sure to read the article, "How to Be Sure You're a Real Christian—without having to be religious at: www.actsweb.org/christian and/or "God's Invitation" at: http://tinyurl.com/gods-invitation.

Suggested prayer: "Dear God, how can I ever thank you enough for loving me enough to give your Son Jesus to die on the cross in my place to pay the penalty for all my sins? And dear Jesus I do thank you from the depths of my heart for what you did for me. Please help me to live a life of thanksgiving to you always in all ways. Thank you for hearing and answering my prayer. Gratefully, in Jesus' name, amen."

1. Isaiah 53:5 (NKJV).

<:))))>< With Love from Handel's Messiah!



George Frideric Handel's musical masterpiece MESSIAH, illustrated with beautiful motion pictures and short narrative between the songs to tell the Biblical story behind the music. This presentation emphasizes the purpose of Jesus' life, death and resurrection. Features The Academy of Ancient Music, Christopher Hogwood conductor, and the Smithsonian Chamber Players. 54 minutes. A DVD of this film is available for $6. Call 614-882-2126, or go to http://biblestudents.com/freevid.html Associated Bible Students of Central Ohio.








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Damilola Adegbite, The Sexiest Actress in Nigeria



Damilola Adegbite, The Sexiest Actress in Nigeria

She is the new sex symbol of the silver screen in Nigeria, from becoming famous as ‘Thelma Duke’ in Tinsel, Mnet Africa's first ever Nigerian soap-opera that made her a household name with millions of fans following on TV and guys drooling over her from Lagos to Johannesburg and so captivating as the florist Kemi in African Movie Academy Award winner, Michelle Bello's must see romantic comedy Flower Girl. She is Damilola Adegbite, the sexiest actress in Nigeria and she is poised to be the next Queen of Nollywood after the world famous Genevieve Nnaji.






Damilola at the Lagos Valentine’s Day première of Flower Girl.





Have you ever tasted hot red tomatoes?
Curvaceous Damilola is hotter than that!
Heads cannot help turning in her direction whenever she appears on the street or on the red carpet. She is the cynosure of the stage and the belle of the ball.


About the Author:
Ekenyerengozi Michael Chima, aka "Orikinla Osinachi", is a prize winning Nigerian writer, most prolific African blogger and author of Children of Heaven, Sleepless Night, Scarlet Tears of London, Bye, Bye Mugabe, In the House of Dogs, Diary of the Memory Keeper, The Prophet Lied, co-author of Naked Beauty and editor of The Language of True Love. He has written many articles, commentaries and news reports published by Technorati, Blogcritics, Huliq, Yahoo Voices, Shvoong, Gather, Huffington Post, Face2Face Africa, Black Film Maker, Nigeria Films and Modern Ghana. Michael Chima is also the Founder/Festival Director of the annual Eko International Film Festival and Founder/CEO of Screen Outdoor Open Air Cinema, member of the Projection Foundation promoting the Screen Naija One Village, One Cinema project in Nigeria, the most populous country in Africa and home of Nollywood, Africa's largest film industry of which he is a major stakeholder in movies and cinemas.

© Orikinla Osinachi. 2013. No reproduction in any format of media without the authorization and permission of the copyright owner and publisher.

















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Thursday, March 28, 2013

Ekulo International Ltd Restores, Re-Focuses Consumers Confidence In Baron De Valls


Baron De Valls Unveiled!

Ekulo International Ltd Restores, Re-Focuses Consumers Confidence In Baron De Valls

~ By Ingram Osigwe


Marketing Manager of Ekulo Group of Companies, Mr. Emeka Oramadike giving his welcome address.

In an event that befits the brand class for one of the pioneering and foremost wines in the Nigerian market currently, Ekulo International Ltd, the company whose entrepreneur won the Sun Newspapers’ Business Man of the Year, 2012, held a Media Re-Launch of Baron De Valls wine, one of the best brands in the vast catalogue of products for which they are sole distributors in the Nigerian market today.



Sales and Marketing, ICC Branch, Pamela Nweke, Head, Sales and Marketing, Mr. Pawan Modguil and Group Marketing Manager, Mr. Emeka Oramadike all of Ekulo International Limited during the relaunch of Baron De Valls wine, product of Ekulo International Limited held on Tuesday in Lagos.

 

From left, Head, Sales and Marketing, Mr. Pawan Modguil, Manager, Sales and Marketing, ICC Branch, Pamela Nweke, Group Marketing Manager, Mr. Emeka Oramadike, Category Manager, Mr. Leke Oyedele all of Ekulo International Limited and Media Consultant to Ekulo International Limited, Mr. Ingram Osigwe during the relaunch of Baron De Valls wine,  product of Ekulo International Limited held on Tuesday in Lagos.


Clara Okoro, CEO of Brand World TV as Co-Compere.


Famous OAP Olisa Adibua and top stakeholder in Nigerian entertainment industry.


Comperes Clara Okoro, CEO of Brand World TV and Olisa Adibua, famous OAP as the morning drive-time host and Programme Director of Beat 99.9 FM and also on Pidgin English radio station, Naija FM 102.7. He is the Co-Founder and Executive Director of Storm 360.


Everyone of them an oenophile (a lover or connoisseur of wine) enjoying the unique wine Baron De Valls.

The event which drew brand correspondents from virtually all principal media organizations in the country, from traditional print, audio and television to the neuveau cyber-media with many representatives of brand promoting websites and blog spots, saw the unveiling of the Baron De Valls to the media, for the purposes of brand illumination and propagation. The re-launch took place at the Welcome Hotels, International Airport Road Ikeja, from 10 am till 2pm on Tuesday 26th March, 2013.
Speaking at the occasion, The Marketing Manager of Ekulo Group of Companies, Mr. Emeka Oramadike, said that the purpose of the re-launch was as a result of the alarming rate at which counterfeit wines are surfacing in the Nigerian market today, with their names bearing the prefix of “Baron De…..” with all kinds of suffixes. He revealed to the media that “Baron De Valls” was introduced to the Nigerian market, at a time when Nigerian consumers were more attuned to beverages such as Beers and Stouts as well as spirits. He said that Ekulo Group of Companies invested a lot of money, manpower and the strength of their unmatchable distribution network, experience and skills to practically groom Nigerian consumers into acquiring a taste for wine through the Baron De Valls brand. He posited that indeed for a majority percentage of Nigerians, the first bottle of wine they ever purchased was Baron De Valls. Baron De Valls came in at price and quality and availability that enabled it to cut across all economic strata, thus demystifying ‘wine’ as a sole preserve of the high and mighty. The result was that a new niche was carved for wine in the Nigerian Consumer’s list of preferences and Baron De Valls sat very comfortably as the centre of attraction in that list till today. However recent developments saw the odious cropping up of other drinks who try to ride on a platform sacrificially built by Ekulo group, to reap consumers’ patronage where they did not sow. He said that thus the company found it necessary to come out and say to the Nigerian Media and Public: “IF IT IS NOT BARON DE VALLS, IT CANNOT BE LIKE BARON DE VALLS” He urged millions of their loyal Baron De Valls Consumers not to be deceived by look "alikes" and name-alikes, but to stay comfortably and immovably with their beloved Baron De Valls because the quality and price will not change and henceforth, it will be available even closer to them than before.


Miss Nkechi Okonkwo and Mr. Pawan Moudgil.


Mr. Pawan Moudgil having a press interview.


Olisa Adibua and executives of Ekulo Group put heads together.


Olisa Adibua and Mr. Ingram Osigwe.


Mr. Hope Obioma Opara, President of the annual Eko International Film Festival and Publisher of Supple Magazine and CEO of Supple Communications Limited with Olisa Adibua.

The Head, Sales and marketing for Ekulo group of companies Mr. Pawan Moudgil, while supporting his colleague, urged Nigerians not to be swayed or stampeded into abandoning their loyalties for Baron De Valls. He reassured them that Baron De Valls was produced in Valencia, the highest and most traditionally revered wine-making region in Spain by the Vincente Bodegas Gandia wine making family. He said that the company is over one hundred and twenty five years old and has retained an untainted culture of making quality wines fit for royalties. He said that today, the company has presence in over 85 countries world wide, combining tradition with innovation and quality to create wines of value at affordable prices, thus becoming undisputedly one of the most professional wine making outfits in Spain today. He says: “to sell millions of bottles year after year in such difficult and demanding markets as the UK, the wines must be free of any weaknesses and to achieve this, consistency in the best managerial practices is needed and this is what Bodegas Gandia does.” Mr. Pawan said that at Bodegas Gandia, there is one single policy: all wines must be “Not Just Good but Great”.


Pamela Nweke, Pawan Moudgil, Emeka Oramadike and Chibuzo Nnaebue.


Toasting to a great world class brand Baron De Valls.

The event saw the unveiling of the Baron De Valls range of wines to the cheering and applause of excited men of the press. There was a question and answer period during which Ekulo officials fielded questions from journalists. In one of the responses, the officials explained to the media that indeed wine are used for cooking, in baking and also in making certain sauces.

Baron de Valls are a range of excellent wines, made with a selection of the best grapes, that is full of flavours like Cherry, ripe fruit, creamy oak, minerals and a sweet finish. Baron De Valls have great taste which makes it very outstanding. They also have sufficient percentage of alcohol which makes them ideal for any party or get together. Baron de Valls wine recently thrilled her teeming admirers with more wine varieties by the debut of Baron De Valls Cabernet Sauvignon, Baron De Valls Cava Brut and Brut Rose.







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Wednesday, March 27, 2013

GUESS Extends Partnership With Tiesto


Tiësto is the number one DJ in the world.
Tiësto is the first DJ to hold a solo concert in a stadium.
Tiesto's largest concert was in the Summer of 2007 when some 250,000 danced on Ipanema Beach, Brazil.


26 Mar 2013 15:00 Africa/Lagos

GUESS Extends Partnership With Tiesto
New product collaboration to include accessories

LOS ANGELES, March 26, 2013 /PRNewswire/ -- GUESS, the denim-based lifestyle brand, is pleased to announce the company will expand the collaboration with legendary DJ and producer Tiesto to include a new range of apparel for men and women as well as accessories. GUESS branded performances around the world will also continue.

(Photo: http://photos.prnewswire.com/prnh/20130326/LA83288)

"Tiesto understands the GUESS lifestyle so well," said Paul Marciano, CEO and Creative Director for GUESS?, Inc. "To extend this collaboration to more categories was an easy – and a fun - choice."

"I'm excited because I learned so much from the first collection and put all that experience into the second collection to create amazing new pieces," said Tiesto. "It's especially exciting to grow the second collection by adding more pieces and accessories."

Beginning in May, the new GUESS / Tiesto collection will be available in GUESS stores. The inspiration for the 35 piece line for women and men continues to come from the energy and excitement of electronic music performed live. Included in the offering are skinny-fit jeans for men and women in shimmering neutral colors and spring-weight coated fabrics for tops, which give a modern edge to this summer club capsule. Design details such as studding, stitching and zippers feature prominently. The graphics on tees and tanks come from digital and geometric contemporary art and are album cover-worthy. Sunglasses are perfect for outdoor gigs, available in an oversized aviator style for women with metal and jeweled embellishments, and in a squared aviator for men with metallic accent on top bar and temples. A super-sexy heel and a wedge sneaker are offered for women and leather high-tops for men. The men's watch in stainless steel combines sporty features in the collection's signature electric blue. Everything is detailed and trimmed with the custom GUESS / Tiesto logo.

Also continuing in 2013 are GUESS branded performances by Tiesto around the world. The next is in Dubai on March 28 th.

Fans can sign up to be the first to know about GUESS branded Tiesto performances and when the collection hits stores at the dedicated microsite, tiesto.guess.com. Fans can also join the conversation on Twitter using the hashtag #guesstiesto.

ABOUT TIESTO
Tiesto has transcended musical genres to create a global "Tiesto" brand. His achievements include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds. With over 14 million friends on Facebook, 1.5 million followers on Twitter, close to 400 million hits on YouTube, a globally syndicated Club Life Radio Show and his Club Life Podcast (#1 music podcast on iTunes globally), not to mention having played to millions live around the world, Tiesto has truly become a universal phenomenon. Tiesto has worked with superstars such as Kanye West, Coldplay, Gotye, Katy Perry, Nelly Furtado, Yeah Yeah Yeahs, Goldfrapp and many more. 2012 saw Tiesto achieve new heights in his stellar career - launching his very own Club Life Radio Channel on Sirius XM; performing the first concert live-streamed on Twitter; his 10-part "In the Booth" YouTube documentary series; releasing his AKG by Tiesto headphone range and iPhone app; plus his hugely successful Club Life - Volume Two Miami album. Headline performances at festivals around the world, residencies at Pacha in Ibiza and beginning in May, at the new Hakkasan in Las Vegas, as well as the 2013 installment of his Club Life College Invasion Tour which just finished, all promise to make 2013 even bigger.

ABOUT GUESS? INC.
Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the world in fine department and specialty stores, its retail and factory stores, and on its online store www.GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East. In addition to shopping online, you can find more information on GUESS at www.GUESS.com.

CONTACT:

Jenia Molnar

GUESS? Inc.

+1212 852-0526

jmolnar@guess.com

SOURCE GUESS?, Inc.

Web Site: http://www.GUESS.com







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Africa's Biggest Literary Prize Calls for Entries To Win $100, 000


Onaedo: The Blacksmith’s Daughter by Ngozi Achebe made the final shortlist of three books for the 2012 Nigeria Prize for Literature.

$100, 000 is up for grabs in Africa's biggest literary prize for writers. But it is for only Nigerian authors!

The Nigeria Prize for Literature endowed by the Nigeria LNG Limited 2013 is not only the biggest prize for literature in Africa, but among the top richest literary prizes in the world for literature.

The prize rotates among four literary genres - prose fiction, poetry, drama and children’s literature. This year, the competition is for Poetry.

The competition is open only to published works by Nigerian writers irrespective of place of residence. It carries a reward of $100,000.

Click here for more details of the prize.









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Monday, March 25, 2013

Ekulo International Limited Relaunches Baron De Valls Wine



Ekulo International Limited Relaunches Baron De Valls Wine

~ By Ingram Osigwe

The Nigerian wine market is set to receive the Ekulo impact. This is because Ekulo International limited, one of Nigeria’s foremost distributors of consumer products and international manufacturers’ representatives is currently beaming the spotlight on one of its most valued brands on the Nigerian market, Baron De Valls class of wines. To this end the company will on Tuesday,March 26,2013 re-launch the product. The event will holds at Welcome Centre Hotel, International Airport Road, Ikeja, Lagos.

The classy wine range has brands that cover all varieties and classifications in the connoisseurs’ list and has variants such as Red, Rose and White. Baron De Valls has been in the Nigerian market for a while and has never lacked patronage. Consumers are emphatic that Baron de Valls opened the wine taste bud of many Nigerians. The product is however re-storming the Nigerian wine market with a big bang.
In re-launching this choice brand, therefore, Ekulo international Ltd hopes to further furnish its vast retinue of loyal consumers with information on the advantages of the product, its competent price regimes and its availability.



BARON DE VALLS
Baron de Valls are a range of excellent wines, made with a selection of the best grapes, that is full of flavours like Cherry, ripe fruit, creamy oak, minerals and a sweet finish. Baron De Valls have great taste which makes it very outstanding. They also have sufficient percentage of alcohol which makes them ideal for any party or get together. Baron de Valls wine recently thrilled her teeming admirers with more wine varieties by the debut of Baron De Valls Cabernet Sauvignon, Baron De Valls Cava Brut and Brut Rose.

Baron de Valls is produced by the Bodegas Gandia winery in Valencia, Spain. Founded in 1885, it is the leading winery in Valencia (Spain’s foremost wine region) with international presence in 85 countries. The winery has presence in 10 different appellations of origin where high quality, reasonable prices and consistency from one vintage to the next are the winery’s hallmarks. Today the winery is run by Jose Maria Gandia, the founder’s grandson.

Bodegas Gandia has grown to be undisputed as one of the most professional wine making outfits in Spain. To sell millions of bottles, year after year in such difficult and demanding markets as the UK, the wines must be free of any weaknesses and to achieve this, the best of managerial practices is needed and that is what Bodegas Gandia does.
According to Jose Maria Gandía, president of the winery:
“our philosophy is simple; our wines must meet one single objective: not ‘good’ but ‘great’. We market high quality wines from the most important wine regions at the fairest price possible. We represent quality, value and most of all character and heritage, we are proud of both the wine we speak for and the people behind it.”

In celebrating its 125th anniversary, Vicente Gandia winery remains true to the values it held when it was created, to combine tradition with internationalization, to back innovation with quality, to be committed to promoting wine culture and to contribute to welfare and progress of society.

AVAILABILITY
Ekulo assures numerous consumers of Baron De valls as well as new converts to the brand that Baron De Valls range of wines are available in shops, malls, supermarkets and in wholesale quantities with all major dealers of the company’s products, not only in Nigeria, but all over the west coast of Africa. According to Ekulo,not only are the prices excellent, the company’s distribution network makes it easy to locate Baron de valls in every hamlet, village and towns in Nigeria.In Lagos for example,Baron De Valls is visible in major supermarkets and bars throughout the metropolis. It is also the choice brand of event managers and organizers.
For Connoisseurs in Victoria Island, Baron de Valls has a comfortable nest at Ekulo Wine World, a top grade wine shop located in the upscale Tiamiyu Savage Street, Victoria Island, Lagos.
The wine is excellent for marriages, birthdays, luncheons, AGMs, anniversaries, love feasts and all kinds of get together. Most important of all, it is excellent for cooking and for a resounding healthy meal in a domestic menu. Its affordability makes it the home maker’s favourite.

DRINKING WINE FOR GOOD HEALTH
Epidemiological studies have consistently demonstrated that moderate consumption of wine is statistically associated with a decrease in cardiovascular illness such as heart failure. Moderate wine drinkers have a lower risk of heart problems than non-drinkers. Studies have also shown that there are greater benefits for red wine than white wine. Red wines contain a lot of polyphenols which are particularly protective against cardiovascular diseases. Red wine also contains a substance known as resveratrol, produced in the skins of grape. Resveratrol is proven to have cardio-protective and chemo-protective effects and have wide influence on genetic factors related to aging, thus reducing the negative effects of aging. White wine has little resveratrol due to the manufacturing process which engenders limited contact with the grape skins. Other beneficial compounds in red wine also include anti-oxidants and flavonoids.

HOW TO DRINK



To benefit fully from the resveratrol in wine, it is recommended to sip slowly when drinking. Due to inactivation in the gut and liver, most of the resveratrol consumed while drinking red wine does not reach blood circulation. However when sipping slowly, absorption via the mucus membranes in the mouth can result in up to 100 percent increment in blood levels of resveratrol.


Media Contact:
Mr. Ingram Adichie Osigwe
MD/CEO Fullpage International Communications Limited.







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Saturday, March 23, 2013

D' Adshas 50/50 Love Banger Will Thrill You!



Definitely Deo Adelokiki and Shosho Adelokiki, the D'Adshas have come a long way from the underground in Nigerian hip hop to become the hottest sisters in music with their hit songs "Ima", "Omo Naija" and "Temptation" which kept people nodding and grating on the dance floor at parties and clubs and now this 50/50 is without any doubt the dance hall club banger you have been waiting for from these black and beautiful African sex symbols of the music industry.



50/50 is produced and mixed by Future and this fantastic music video is produced by the celebrated Clarence Peters who is the most sought after music video director in Nigeria.

You can listen and download 50/50 on http://spinlet.com/.

About the D'Adshas



D'Adshas is a female music duo of two lovely sisters born and raised in Calabar, Deo Kiki and Shosho Kiki. After the release of their debut album Ima (Love) in 2008 which enjoyed massive airplay home and beyond, D'Adshas followed up with three (3) fantastic singles one of which is Tinkinikinik ft Dammy Krane others are Omo Naija and Temptation ft General Pype. The Afro Pop singers D' Adshas return with another brand new single titled 50/50 (Give n Take)"







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Embark on the Ultimate Flight of Fancy as British Airways and VisitBritain Team Up for "The Big British Invite" to Inspire Travel to Britain


Dan Stevens and Estelle at BRITISH AIRWAYS & VISITBRITAIN's opening night of The Big British Invite in New York City. (PRNewsFoto/VisitBritain).


22 Mar 2013 19:16 Africa/Lagos

Embark on the Ultimate Flight of Fancy as British Airways and VisitBritain Team Up for "The Big British Invite" to Inspire Travel to Britain
Opening Night Reception Hosted by Dan Stevens and Estelle Kicks Off Two-Day Interactive Pop-Up on Saturday, March 23 and Sunday, March 24 Showcasing What's Now and Next in England, Scotland and Wales

NEW YORK, March 22, 2013 /PRNewswire/ -- Last night, British Airways and VisitBritain kicked off "The Big British Invite (www.thebigbritishinvite.com)" with a star-studded soiree featuring some of the hottest, up-and-coming talent from New York to London. Hosted by Downton Abbey actor Dan Stevens and GRAMMY® Award-winning singer/songwriter Estelle with appearances by Alexa Chung, Atlanta de Cadenet, Kate Foley, Tali Lennox and Zanna Roberts Rassi, the opening night reception was the highly-anticipated precursor to an exciting two-day consumer pop-up in New York City on Saturday, March 23, and Sunday, March 24. Free-of-charge for all members of the public 21 and older, The Big British Invite sold out in record time – affirming that interest in British culture is far from waning.

(Photo: http://photos.prnewswire.com/prnh/20130322/NY82017-a )
(Photo: http://photos.prnewswire.com/prnh/20130322/NY82017-b )

The Big British Invite showcases the prolific scenes shaping contemporary England, Scotland and Wales – from food and fashion to music and nightlife. This experiential journey is designed to whet the appetites of travel-savvy New Yorkers by offering a first-hand glimpse at life today on the other side of the pond. Through interactive installations and partnership with cool, cutting-edge British brands, such as Fluid Movement, King Tut's Wah Wah Hut, Wah Nails and Liberty London, this first-of-its-kind event series occurring in the heart of Manhattan is 15,000-square-feet of cheeky, good fun.

"Everyone understands the allure of Big Ben and Buckingham Palace, but there's more to Britain than these towering beacons of pageantry. Britain is a veritable tour de force for the arts, literature, contemporary music, cocktail culture and more," said Karen Clarkson, Vice President of North America for VisitBritain. "We want to inspire a new wave of New Yorkers to experience the best Britain has to offer – whether that's an afternoon exploring the Tate Modern or an evening enjoying a dram of whiskey among the sprawling hills of Speyside."

"British Airways hosts more than 3,000 travelers between New York and London every day, and with refreshed aircrafts, smarter cabins and elegant lounges we pride ourselves on going above and beyond for our customers. This interactive pop-up tribute to new Britain is just one example of how we surprise and delight international travelers," added John McDonald, Americas Vice President, British Airways

Now Boarding "The Big British Invite"

The two-day, pop-up event series will transport guests into a British Airways lounge, where they will embark on a journey through Britain. After checking in with their flight attendant, visitors will interact with some of the hippest retailers, food fixtures and nightlife denizens.

For the couture-clad and fashion-obsessed, luxury retailer Liberty London will host scarf styling sessions for ladies and gents looking to add some panache to their wardrobes. Inspired by the sartorial leanings of rock legends, such as Malcolm McLaren and the Sex Pistols, a homage to punk fashion will feature the styles popularized by British designers dating back to the 1970s and culminating with the trendsetters of today. WAH Nails, East London's first style-centric nail bar, bookstore, gallery and boutique, will offer experimental express manicures.

For culinary adventure seekers, the West Village's very own Highlands Restaurant Group will whip up delicious dishes highlighting the cuisines of Scotland. The Edible Cityscapes installation will showcase famous British landmarks and buildings using confectionary concoctions from The London Candy Company. For cheese connoisseurs, savor a taste of authentic Wales with delectable dairy delights, such as Caerphilly, Collier's Cheddar and Red Dragon.

Visitors looking to quench their thirst can take a tumble down the rabbit hole, as Sanderson brings its decadent Mad Hatter's Tea to Manhattan's masses. This tea with a twist is the perfect afternoon elixir, especially when paired with sweet and savory bites presented in Sanderson's playful crockery from Luna and Curious. Exquisite London-based home wares shop House of Hackney will lend an irreverent flare to this high tea experience with a selection of its whimsical wallpaper.

For spirits enthusiasts, the renowned London bartending collective Fluid Movement will shake and stir drinks featuring Beefeater 24, a modern interpretation of a classic English gin. The gents behind the Victorian style bars Worship Street Whistling Shop and Purl will dazzle audiences with a theatrical cocktail demonstration that will leave guests craving a tipple or two. Compliments of Chivas Regal, whisky aficionados can unwind with a glass of 12-year-old scotch at the Arrivals Lounge.

Music aficionados and comedy buffs will enjoy the smattering of installations designed with them in mind. Legendary Glaswegian concert venue King Tut's Wah Wah Hut will excite music lovers with a chance to browse a specially-curated, contemporary collection of tunes from the latest and greatest UK artists. A pair of headphones and a hot beat will delight visitors to the Silent Disco Rave with tunes curated by top British DJs, such as It girl Chelsea Leyland. Famously well-known for their outspoken nature and general knowledge, black cab drivers will invite guests to hop in the back of their ride and see if there's someone daring enough to outwit them – all for fame, glory and a highly-coveted prize.

With the backing of the No. 10 GREAT campaign, British Airways and VisitBritain bring "The Big British Invite" to New York as part of a global initiative. This major undertaking by the UK's leading premium airline and the national tourism agency encourages visitors to delight in a better island vacation. Customers booking a flight to London with British Airways before March 31, 2013, for travel through May 31, 2013, will receive two nights free hotel accommodation. Visit ba.com/bigbritishinvite to take advantage.

With 12 flights departing from New York to London daily, British Airways offers a flexible schedule and choice of four cabins, to cater to every need and price point. All customers can enjoy complimentary meals, beverages, amenity kits, blankets and pillows. Those in Club World Business or First cabins may enjoy pre-flight dining and relax in the British Airways lounge before boarding.

About British Airways:

British Airways, part of International Airlines Group, is one of the world's leading global premium airlines and the largest international carrier in the UK. The carrier has its home base at London Heathrow, the world's busiest international airport and operates up to 750 flights a day to more than 70 different countries. In the past 12 months the airline carried over 34 million customers. The airline currently has a fleet of more than 240 aircraft.

About VisitBritain :

VisitBritain, the national tourism agency, is responsible for inspiring the world to explore Britain and for developing the UK's visitor economy. Americans made 2.8 million visits to the UK in 2011 and spent US $3.8 billion – placing them in the UK's top three most important markets for visitors. The US remains top spot in terms of market value for inbound tourism. Visitors traveling to Britain can find out more information from www.visitbritain.us, plus purchase money and time saving local transport, sightseeing, attraction, theatre and tour tickets from www.visitbritainshop.us. Follow us on Twitter @VisitBritain and Facebook: LoveUK & LoveUK Film & TV.

SOURCE VisitBritain

CONTACT: Janjay Sherman, janjays@extraextracreative.com,, 212.226.4405 ext.317, or Sarah Bessette, sarah@extraextracreative.com, 212.226.4405 ext. 319

Web Site: http://www.thebigbritishinvite.com/







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