Thursday, March 17, 2016

It's a Very Busy Spring at LOFT: Actress Busy Philipps is Back to Bring Big Laughs for The Brand

It's a Very Busy Spring at LOFT: Actress Busy Philipps is Back to Bring Big Laughs for The Brand

NEW YORK, March 17, 2016 /PRNewswire/ -- LOFT, the clothing brand known for its modern, feminine clothing, has once again teamed up with actress Busy Philipps (Cougar Town, Freaks and Geeks) for the comedy short, "Spring is Here." Philipps created the concept for the film, directed, and selected the writers and producers.

The short shows Busy welcoming spring in two equally hilarious phases: the preemptive rush to enjoy the beautiful weather and the daunting task of spring cleaning and organizing her closet.

"Busy's brand of humor and easy-going sensibility is perfect for LOFT," said Michelle Horowitz, Senior Vice President of Marketing. "She's just so likable and fun to watch—we couldn't have asked for a better partner."

Philipps previously directed two shorts for the brand last fall: "First Day" and "Fall is Hot." "Spring is Here" marks Philipps' second time directing an independent project.

"It's been really fun to work with a brand that melds so well with my own sense of humor, so I was excited to collaborate with LOFT again," Philipps said. "I feel like most people can relate to these themes of spring—poking fun at them was a lot of fun."

About LOFT
LOFT launched in 1998 and today has over 500 stores in Canada, Mexico and in over 46 US states. LOFT creates modern, feminine and versatile clothing for a wide range of women with one common style goal: to look and feel confident, wherever the day takes them. From everyday essentials to attainable trends, LOFT consistently serves up head-to-toe outfits and perfect pieces at an incredible value which makes getting dressed feel effortless. They're styles that reflect the world she lives in. Beyond women's wardrobe needs, LOFT creates genuine and lasting relationships with customers via trusted in-store stylists and an optimistic spirit.

About Busy Philipps
Busy Philipps struck a chord with critics and audiences early on in her career and has continued to garner attention as a dynamic actress and consistent scene-stealer. Philipps was last seen on the popular TBS comedy Cougar Town where she plays 'Laurie Keller' opposite Courteney Cox. She recently filmed HBO's Vice Principals, an 18-episode comedy series from Eastbound & Down creators Danny McBride and Jody Hill. She first garnered attention at the age of 19 in Judd Apatow and Paul Feig's critically praised series, Freaks and Geeks and has been seen in numerous roles across acclaimed television series and films, including A Case of You, He's Just Not That Into You, White Chicks, and Made of Honor.

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