Kipling Launches Make Happy Movement
Handbag, luggage and accessories brand launches feel-good movement to make, capture, share and inspire moments of 'happy'
NEW YORK, March 26, 2015 /PRNewswire/ -- Kipling North America, a division of VF Sportswear, Inc, is excited to announce the launch of Kipling Make Happy. More than a campaign, Make Happy is a movement — one that captures the playful, feel-good outlook of the brand and reminds people that happy moments can happen anywhere, anytime. Kicking off in New York City this spring, Make Happy will unfold across the nation hosting a series of surprise and delight moments during the summer, fall and holiday 2015 seasons while partnering with well-known musicians, actors, artists and bloggers along the way.
Julie Dimperio, President of Kipling North America, comments, "At Kipling we believe that we don't just make bags, we make happy. Happy inspires the bright, playful prints, bold colors and carefree versatility of our products. This year, we're proud to turn something we live by into something bigger and hope it inspires others to take an action that makes happy!"
Kipling teased Make Happy in San Francisco, C.A. in the fall of 2014 with the goal of turning a bustling and well-known block into the Make Happy epicenter for the day. After the overwhelming success of creating and capturing inspiring moments of Make Happy from strangers and Make Happy-ers alike, the power of this pay-it-forward initiative was realized.
During the Make Happy launch this April in New York City, Kipling will share happiness by surprising unsuspecting commuters with tokens to brighten their day such as complimentary sweet treats, pre-filled transit cards, passes to museums and fitness classes, Kipling swag, and much more. In addition, Kipling Make Happy-ers will visit select offices throughout the city to surprise nominated employees with moments of happiness inspired by his or her own personal interests and tastes. The day will wrap with a surprise musical performance and celebration.
Watch Kipling Make Happy come to life in San Francisco here: bit.ly/MakeHappySF
ABOUT KIPLING MAKE HAPPY
Kipling Make Happy is more than a campaign, it's a movement inspired by Kipling's mantra to 'Make Happy.' Launching in spring 2015, Make Happy will unfold across the nation hosting a series of surprise and delight moments during the summer, fall and holiday 2015 seasons and partnering with well-known musicians, actors, artists and bloggers. Its intention is to inspire the actions of making, capturing and sharing 'happy' in a pay-it-forward fashion. Watch Make Happy come to life here or visit Kipling on Facebook, Instagram and Twitter at @KiplingUSA and #KiplingMakeHappy to become part of the movement.
Founded in 1987 in Belgium, Kipling crafts lightweight handbags, luggage and accessories with a playful, Make Happy approach. Through innovative and contemporary designs, Kipling combines quality, function and style, creating the ideal accessory for an active lifestyle. Kipling established itself as a global accessories brand by embodying a carefree spirit and pioneering the use of its trademark crinkle nylon in expressive colors and patterns. Kipling has headquarters in New York, N.Y. and Antwerp, Belgium, is distributed in more than 80 countries and is available in more than 5,000 stores globally. Kipling has 10, full-price retail locations www.kipling-usa.com
Video - http://youtu.be/geOqgvzE0jI
Photo - http://photos.prnewswire.com/prnh/20150324/194131
CONTACT: Sebastian Masmela, Factory PR, Sebastian@FactoryPR.com, 212.941.9394