Wednesday, December 31, 2014

Women and their Hair: News About Age-Related Changes



Women and Their Hair: News About Age-Related Changes


BIOTA Botanicals Offers Women a Safe, Effective, Clinically Tested Shampoo & Serum to Combat Thinning-Damaged Hair

New York, NY / PR Newswire / — Everyone loses hair, every single day. We see strands everywhere – the shower, in the brush, on our pillows. Thinning in women usually means a reduction in volume as well as less physical hairs on our head. As strands diminish in number, there is a lack of density.

The American Hair Loss Association estimates that women make up roughly 40 percent of Americans experiencing thinning hair and the majority of women will experience some thinning by midlife – putting it right up with weight gain, dry skin and wrinkles.

It is completely natural for hair to thin over time. According to the American Academy of Dermatology, we normally shed about 100 hairs a day. So, while 85-to-95 percent of the hair on your head is growing, the other 5-to-15 percent is in a resting stage. After “resting,” this hair falls out — often while you’re brushing or shampooing it — and is replaced by new growth.

To further complicate matters, women are further blessed with two major life changes, pregnancy and menopause, and the [fabulous] hormonal shifts that accompany them. These, too, have an effect on the state of our hair.

However, while people unabashedly discuss their unhappiness with most natural age-related occurrences, thinning hair – especially for women – is the 800 lb. gorilla. Thinning hair is terribly personal and emotional.

According to John Van Houten, BIOTA Botanicals, “The problem with thinning hair is not always what’s visible. It’s how it shakes a woman’s self-esteem. For women especially, who put so much emotional value on their hair, it can be absolutely devastating for their self-image and emotional well-being.”

Here’s the good news for when your hair pulls a disappearing act: there is HOPE!

One simple way to combat thinning-damaged hair can be found right in the hair care aisle. BIOTA Botanicals Advanced Herbal Care line of shampoos, conditioner and leave-in serum for Thinning-Damaged Hair, with the exclusive ingredient Herbal BioComplex B11 is a clinically tested and proven solution for women (and men) experiencing thinning hair. Herbal BioComplex B11, BIOTA’s proprietary combination of herbal extracts with naturally occurring minerals and essential fatty acids, works by nourishing the scalp, acting from the inside out. Regular and continued use revitalizes the appearance of hair and has dramatically shown to help with thinning hair, allowing faster growing, fuller, stronger, denser and thicker looking hair.

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CONTACT: Ellen R. Werther
ewerther@biotalabna.com
212 980 4499

TALK OF THE TOWN By Orikinla's New Beauty Hairdressing Product of the Year 2014.







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