Miller Lite, Still the Best Since 1975
Miller Lite Packaging, Advertising, Marketing All to Feature Classic Look That Established the Light Beer Category. CHICAGO, Sept. 30, 2014 /PRNewswire/ -- As the saying goes, there's a first for everything; and thank goodness for that. Back in 1975, Miller Lite revolutionized the entire beer category, becoming the first successful low-calorie beer and creating what has become America's largest beer segment: light beer. Today, that category accounts for more than 35 percent of all U.S. beer sales. View gallery . Miller Lite Packaging, Advertising, Marketing All to Feature Classic Look That Established the Light Beer Category This fall, Miller Lite is returning to that similar original look on all packaging and across all marketing materials as part of its effort to remind beer drinkers that it is the only brand brewed to be a great tasting beer that just so happens to also be less filling. "The decision to bring back our original look was an important one for th...
