Friday, June 20, 2014

Supermodel Adriana Lima Returns to Maybelline New York


NEW YORK, June 19, 2014 /PRNewswire/ -- Maybelline New York announced today that Brazilian supermodel Adriana Lima is returning to the brand. She previously served as global spokesperson from 2003-2009. The Maybelline New York veteran will rejoin an elite group of current spokeswomen which includes Christy Turlington, Emily DiDonato, Jourdan Dunn, Marloes Horst, and a host of others.

"We are honored to welcome back Adriana to our amazing roster of spokespeople," declares Jerome Bruhat, Global Brand President of Maybelline New York. "Globally, women admire not only Adriana's beauty but also her commitment to helping those in need. We are honored to partner with her again. Her passion for life and positive energy is undeniable. She truly is a Maybelline woman."

Adriana is an effective communicator and currently has the world's largest social media footprint of any fashion model online. She has graced the covers of the Italian, Turkish, Spanish and Brazilian editions of Vogue, American and Spanish editions of V Magazine, American, Spanish and Brazilian editions of Harper's Bazaar, and American Elle among others. Adriana has also worked with esteemed photographers such as Steven Meisel, Inez Van Lamsweerde & Vinoodh Matadin, Peter Lindbergh, Mert Alas & Marcus Piggott, and Mario Testino.

"It's wonderful to be a part of the Maybelline New York brand again," said Adriana. "I am proud to say that I am a Maybelline girl, and I look forward to the work we will do together. The imagery is always beautiful and positive which is what I admire most about the brand. To be a part of that again is a dream come true!"

Fluent in English, French, Italian, Spanish, and her native language of Portuguese, Adriana has traveled the world extensively and feels a strong social duty to give back through philanthropy. She has found rewarding charity work that is dear to her heart as a mother through the St. Luke Foundation for Haiti that helps give expecting mothers access to medical services in a safe and respectful environment.

Adriana will make her Maybelline New York return in print and television advertising campaigns this summer.

About Maybelline New York
Maybelline New York is the number one cosmetic brand in the world, available in over 100 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York's mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of Mercedes-Benz Fashion Week in New York City and eight other fashion weeks worldwide. For more information, log on to www.maybelline.com. Maybe she's born with it. Maybe it's Maybelline.

Photo - http://photos.prnewswire.com/prnh/20140618/119384

SOURCE Maybelline New York

CONTACT: Julia Murphree, Maybelline New York, jmurphree@maybelline.com, 646.658.5418; Sergio Daniel Garcia, The Society Management, sergio@thesocietymanagement.com, 646.277.4977.







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