Fair & White Gold Celebrates African Beauty
~ By Ingram Osigwe
It was a night of colour, glamour and glitz with the crème de la crème of society in attendance. Indeed the ambience of the civic centre, in Victoria Island Lagos was electrifying and the audience thrilled on the night of Friday March 28, 2014, when Fair & White Gold Range of Cosmetics products were launched and the brand ambassadors unveiled among the high profile dignitaries who gathered at the Civic centre for the event include Director General of NAFDAC, Dr, Paul Orhii, IT Guru and Chairman of Zinox computers, Leo Stan Ekeh,Chairman , Embassy Pharmacy, Pharm Nnamdi Obi, Chairman Neros Pharmaceuticals, Chief Poly Emenike, Hon(Barr) Uzama Okpaleke, MD, Ginpat Aluminium,Chairman & MD of Green Life Pharm, Obiora Chukwuka & Ebere Obi,Publisher of Encomium magazine,Kunle Bakare, among others. Stake holders in the fashion and beauty industry were also there. The pack was led by foremost cosmetologist and Iya Oge Opral Benson, Foremost Fashion Designer, Hajia Abba Folawiyo, former NTA Big Girl, Barrister Grace Egbagbe, Nollywood actress,Uche Jombo, Toyin Alakiu, and Kemi Adewunmi . Labo DERMA Group France was represented by their CEO/PRESIDENT, Mr. Xavier Tancogne and Ms Marie Helene Girard of Yelen Paris. Captains of industry like, Chief Ben Amuta, Benneks Group of companies, Chief Ben Chinemelum, Chinbell Industries and Chief Bego Uluabuike graced the occasion
The Highly Elated CEO of BOZAC conglomerate, Patrick Chibueze, in his welcome address, paid glowing tribute to BOZAC partners and manufacturers of Fair & White, Labo Derma of France for its rigorous research which culminated in the production of the brand. BOZAC which is also Labo Derma’s representative in Nigeria and sole distributor of Fair and White Gold, Chibueze assured, will work hard to ensure that the product dominates the Nigerian Market. The BOZAC boss said that the Fair and White Range meets the aspiration of the Nigerian woman who desires a glowing skin. Representatives of Fair & White Gold at the event were full of praises for Bozac and pledged that the company will continue to strategically partner with BOZAC. The Trio of Egbagbe, Benson and Hajia Folawiyo were on hand to masterfully unveil the brand ambassadors.
Tiana Dimoko, a third year philosophy undergraduate of the University of Benin, UNIBEN emerged the overall Fair and White ambassador. Tiana, an Indigene of Aguata L.G.A in Anambra State was emotion struck while being unveiled as the brand ambassador. Tears freely cascaded down her cheeks while she was being handed the keys of her brand new Nissan 2013 Rogue. Tiana also went home with a diamond studded Russian Jewel crafted Swarovski wristwatch. The first runner up, Uba Chikosolu Uzondu an undergraduate of open university won a diamond studded Russian crafted wristwatch, 250,000 while second runner up, Loveth Sade Awode a model and student of OAK fashion school Lekki, got the same wristwatch, 150,000. Mrs. Benson congratulated the winners and urged them to be good ambassadors of Fair and white Gold.
The evening featured surreal musical performances by Akin Shuga and his band, Dauda and other A-List Stand up Comedians as well as the famous Ohafia war dance. Aficionados and connoisseurs of good wines and champagne had a Good Friday night treat and bar tenders kept the guests busy with constant supplies.
Fair and white gold range comes in a line of exceptional skin care formulae with focus on different aspects of the beauty of the African woman. With the launching, supermarkets and stores across the country will have the products
It is true that Nigerian’s cosmetics market is saturated with a plethora of skin products, the entry of Fair and White Gold in the fray will no doubt cause a major upset as regard consumers’ loyalty. This is because excellence and efficacy are part of the hallmark and Unique Selling Position (USP) of the brand. Besides, Fair & White Gold ranges of products do not leave a hole in your pocket. It is cost effective and can be afforded by a broad spectrum of consumers across income strata.
The presence of NAFDAC DG at the event bears huge testimony to the fact that Fair & White Range underwent rigorous test set by the relevant regulatory authority, NAFDAC, and received a clean bill of health
The BOZAC boss expressed optimism that with their efficacy and affordability, the products will tremendously enjoy consumer’s loyalty.
Ingram osigwe is the media consultant to Bozac Group.