Friday, July 8, 2016

Sofia Vergara Introduces Her Latest Fragrance with Beautycon Media


Sofia Vergara Introduces her Latest Fragrance with Beautycon Media
Introducing Tempting - the new sultry scent by Sofia Vergara

LOS ANGELES, July 8, 2016 /PRNewswire/ -- Sofia Vergara and Perfumania are kicking off Beautycon Festival LA with an exclusive event on July 8th to celebrate the launch of TEMPTING BY SOFIA VERGARA, the newest scent in Sofia's fragrance collection.
Beautycon Media's content creators will be able to get a sneak peek and learn about the sexy scent that just dropped at Perfumania and Perfumania.com this month.

"Sofia Vergara is breaking the mold of traditional media by partnering with Beautycon Media for the launch of her new fragrance, Tempting," says Moj Mahdara, CEO of Beautycon Media. "Beautycon Media provides a large network of diverse content creators who reach hundreds of millions of people in a unique way while creating a viral buzz throughout the digital space. Beautycon Media is committed to reinventing beauty as an expression of power and creativity."

Sofia's close connection with her fans lends itself to this unprecedented beauty launch. "Sofia Vergara has an incredible fan base and fantastic engagement with her audience. With the launch of Tempting, we wanted to further engage the next generation of beauty enthusiasts through Beautycon's extensive influencer network, expanding the dialogue through both traditional and new media," says Don Loftus, President of Parlux Fragrances, LTD.

The newest addition to her fragrance collection, TEMPTING BY SOFIA VERGARA is for the temptress in every woman. "Every woman has a sultry side – it's one of the most enjoyable aspects of being a woman. I created this scent to help stir that emotion. Women should feel sexy and comfortable in their own skin. Being Tempting is all about being yourself and loving it," says Sofia. Intoxicatingly sexy, TEMPTING BY SOFIA VERGARA is an alluring and playful scent, a tribute to Sofia's charismatic personality.

A fresh, floriental, fruity fragrance, the notes include:

TOP NOTES: Fresh Pineapple, Mandarin Blossom and Juicy Açai Berry
MIDDLE NOTES: Colombian Passion Flower, Purple Vanilla Orchid, Star Jasmine
BASE NOTES: Creamy Sandalwood, Vanilla and Caramelized Musk

A beautiful interpretation of Sofia's famous curves, the hourglass bottle design exudes both femininity and sensuality. The facets are inspired by the emerald, found in Sofia's native Colombia and incorporated throughout her fragrance collection. A faceted cap completes the look.

FRAGRANCE COLLECTION

Eau de Parfum Spray (1.0 fl oz. / 30mL) $32.00
Eau de Parfum Spray (3.4 fl oz. / 100mL) $55.00 (available September 2016)

TEMPTING BY SOFIA VERGARA will be available at Perfumania and Perfumania.com in July 2016 and retailers nationwide in September 2016.

ABOUT PARLUX FRAGRANCES, LTD
Parlux Ltd. is a leading global beauty company that designs, manufactures, markets and distributes prestige fragrances and related products. It is a wholly owned subsidiary of Perfumania Holdings, Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products (traded on the NASDAQ exchange as PERF). Through its various subsidiaries, Perfumania Holdings, Inc. holds the licenses for notable fragrance brands including Vince Camuto, Jessica Simpson, Rihanna, Kenneth Cole, Norell New York and Tommy Bahama, among others.

ABOUT SOFIA VERGARA
Sofia Vergara is an Emmy, Golden Globe and SAG nominated actress who can currently be seen as 'Gloria Pritchett-Delgado' in America's #1 comedy, "Modern Family." Along with the recognition she has earned for her acting career, Vergara is also considered a successful entrepreneur with an especially strong celebrity brand. Being able to successfully cross over from her original audience of Hispanic consumers and spread her influence across all demographics, is something Vergara does on a daily basis with her retail lines, which range from make-up to furniture to hair care and fragrance. Currently, Vergara serves as the Brand Ambassador for CoverGirl. This will mark her sixth year working with the brand. She is also the global ambassador for Head & Shoulders, the number one shampoo brand in the world. She is currently entering her third year with Rooms2Go designing a furniture collection. Her fragrance collection includes Sofia by Sofia Vergara and Love by Sofia Vergara, launched globally last fall. She also recently announced her partnership with houseware company SharkNinja to launch their new coffee maker, the Ninja Coffee Bar.

Photo - http://photos.prnewswire.com/prnh/20160708/387388

SOURCE Perfumania Holdings, Inc.

CONTACT: Vanessa Veltre, Karina Martinez or Pauline Balmas-Garcia of Siren Public Relations at 212.625.3500

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