Saturday, May 4, 2013

Content We Love: 7 News Releases that Captured Attention & Created Buzz

Content We Love: 7 News Releases that Captured Attention & Created Buzz

PR Newswire’s “Content We Love” quarterly recap spotlights compelling press releases from the first quarter 2013

New York, May 3, 2013 /PRNewswire/ — How do you develop a great press release? Throughout the first quarter of 2013, the PR Newswire team identified a variety of noteworthy news releases which are highlighted in this week’s edition of Content We Love. Within this collection of content you’ll see strong headlines, compelling multimedia, catchy infographics, interesting news angles and smart storytelling – traits that are the cornerstones of effective press releases.

Hundreds of press releases cross our desks each day. The standouts are highlighted in a video recap, which includes press releases encompassing a broad range of topics, from pet pop culture to municipal energy contracts, issued by Travelocity,, Veterinary Pet Insurance and American DG Energy, to name just a few.

To see which headlines topped our list, and why, watch the accompanying video and read the full blog post here:

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:

Sarah Skerik
Vice President of Content Marketing
PR Newswire

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