See Something Better! #ForgetFlawless
Vichy USA's Newest Campaign Encourages Real Women To #ForgetFlawless and Achieve Real Results NEW YORK, June 24, 2015 /PRNewswire/ -- Vichy Laboratories, the #1 anti-aging brand available in Europe's premiere pharmacies, will launch its #ForgetFlawless campaign in the United States. #ForgetFlawless is a campaign created to rally real women with real lives and real skin concerns, and present them with the opportunity to let go of unrealistic beauty expectations and be empowered by the skin they can achieve using Vichy products. Over the years, women have been increasingly bombarded with unattainable beauty ideals, with heavily retouched and airbrushed images of 'flawless' looking skin which have now become the industry standard. In an effort to transform the way women see and treat their skin, the #ForgetFlawless campaign and video message focuses on the first moment in the day when most women are far too hard on themselves: the time she first looks at herself...