Black Opal Celebrates New Definitions of Beauty for Women of All Complexions
Black Opal Celebrates New Definitions of Beauty for Women of All Complexions Innovative Multimedia Campaign Empowers Individual Beauty Expression NEW YORK, Feb. 19, 2015 /PRNewswire/ -- Today, global beauty brand, Black Opal introduces a new multimedia campaign called " I Define My Beauty. " The new campaign is aimed at empowering, engaging and inspiring women of all complexions to express their individuality and embrace their unique look and defy stereotypes of beauty. According to the U.S. Census Bureau, Americans who are made up of two or more races increased 32 percent between 2000 and 2010 at a minimum and only continues to rise. Multicultural beauty is now more than a "diversity" catchall; it's an evolution that addresses the multidimensional and multilayered needs of women whose ethnicities and cultures are mixing together, making up today's blended beauty. According to Black Opal Artistic Director, Merrell Hollis, "I Define My Beauty is ...