Why Does Alibaba Still Choose To Make Films?

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“Why does Alibaba still choose to make films? Because the film industry has unparalleled influence. When we calculate the economic impact of the film industry, we should calculate huge benefits and influence that movies bring to society and the relevant economies.”
- Li Jie, Senior Vice President of Alibaba Pictures at the 2019 China Golden Rooster & Hundred Flowers Film Festival.


Alibaba Pictures Group is a Chinese film company under Alibaba Group. The film company was formerly ChinaVision Media, of which Alibaba Group bought a majority stake in late 2014. It subsequently was renamed from ChinaVision to Alibaba Pictures Group. By April 2015, it was the largest Chinese film company by worth, with a market value of US$8.77 billion and by June of the same year it was worth US$9.6 billion.

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