Black Friday? The Majority Of U.S. Holiday Shopping Happens In December

Black Friday? The Majority Of U.S. Holiday Shopping Happens In December

~ BY Niall McCarthy | Statista

These days, shopping splurges and Thanksgiving feasts go hand in hand for the vast majority of Americans. According to the National Retail Federation, an estimated 137.4 million people are planning or considering shopping during this year’s Thanksgiving weekend. The splurge reaches its zenith on Black Friday, the busiest shopping day of the year, when Americans spend billions getting a head start on their holiday shopping.

Interestingly, however, the majority of holiday shopping still happens in December. A Deloitte survey recently revealed that only nine percent of Americans plan to do the majority of their holiday shopping on Black Friday with 40 percent preferring to purchase the bulk of their gifts in December. Three percent of people prefer to take advantage of the post-Christmas sales and do the bulk of their shopping in the post-Christmas sales in January.

Source:
STATISTA