SEPHORA LAUNCHES VIRTUAL ARTIST FOR THE SEPHORA TO GO APP
Try On Thousands of Lip Colors in an Instant
San Francisco, CA (February 2, 2016)
Sephora, the leader in global beauty retail, has launched Sephora Virtual Artist, a revolutionary new addition to the Sephora to Go mobile application that allows users to instantly try on thousands of lip colors, anywhere at any time. Available today for download on the Sephora to Go App on iTunes.com, it is the latest in a series of digital innovations pioneered by the Sephora Innovation Lab to customize the beauty retail experience.
Sephora Virtual Artist utilizes a smartphone’s camera to precisely map lip location and shape using technology developed by ModiFace, a leader in facial visualization and skin analysis. Clients can swipe through over 3,000 lip colors by brand, format or shade family, and instantly see how each one looks on their own lips, no matter if they are on the go, at home or in a Sephora location. Using a state-of-the-art 3D Live view that moves with them like a mirror, clients can virtually try on lip colors through an interactive digital overlay on their own lips. Sephora’s extensive color library is inclusive of all lipsticks and lipglosses available at SEPHORA, each individually color matched by hand by Sephora experts to ensure a true representation.
For the ultimate in personalization, you can filter lip shades that best complement your skintone using your PANTONE SkinTone shade, through the exclusive SEPHORA + PANTONE COLOR IQ foundation, concealer and lip color matching technology, a complimentary service offered at all Sephora locations. Sephora Virtual Artist also includes special mobile features like Compare Me to see yourself in up to four different shades on one screen in a pop art style, and Shake it Up, which selects four new shades at random each time you shake your phone. Images can be shared socially to garner feedback from friends or emailed with product links for future reference, and products can be saved to your “My Favorites” list or instantly added to your basket for purchase.
“We know our clients wish they could try on every lipstick in our store. Now they can - instantly and effortlessly,” said Bridget Dolan, VP of Sephora’s Innovation Lab. “Our focus is always to launch technology that provides a true benefit to our clients. With Sephora Virtual Artist, our clients can have friends vote on which shades look best on them from wherever they are. We want to make buying lipstick more fun than ever, and maybe a little addictive.”
Sephora Virtual Artist is available for download on the Sephora to Go App on iTunes. A 2D multi-platform version for mobile, tablet and desktop web is also available at www.Sephora.com/virtualartist
For more information, please contact:
Colleen McDonald, BOLD PR
Colleen@boldpr.com; 646.214.5727 x 111
Natalie Krause, BOLD PR
Natalie@boldpr.com; 646.214.5727 x117
Sephora is a leader in global beauty retail, teaching and inspiring clients to play in a world of beauty. Sephora has earned its reputation with its expertise, innovation, and entrepreneurial spirit, and has been changing the face of prestige cosmetics since its debut in Paris in the early 1970’s. A year after its acquisition by luxury group LVMH Moët Hennessy Louis Vuitton in 1997, Sephora expanded its empire to North America with a revolutionary store model that broke down the department store counter. Now with more than 380 stores in the Americas—including US, Canada, Mexico, and Brazil—plus 500 inside JCPenney, Sephora has become a leading international beauty destination with over 2,000 locations in 31 countries, plus an award-winning website and an intuitive mobile app. Clients have the opportunity to play with 14,000 products from 200 carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s private label, SEPHORA COLLECTION. In store, the client receives personalized recommendations from the IQ system, and at the Beauty Studio she explores her look with makeovers, complimentary classes, hands-on events, and one-on-one consultations. Online she interacts with an inclusive beauty community on the award-winning Beauty Board, interactive Beauty Talk, and The Sephora Glossy blog. And as one of Sephora’s 17 million Beauty Insiders, she feeds her beauty addiction with unique rewards and experiences. Sephora offers endless ways to explore beauty. For the latest, visit sephora.com
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