Tuesday, March 31, 2015

The Goddess of Wall Street, Playboy Centerfold Stephanie Adams, Dispels Gossip From Lawsuits


NEW YORK, March 30, 2015 /PRNewswire/ -- After countless articles and interviews written about Playboy Centerfold Stephanie Adams on winning her $1.2 million dollar NYPD lawsuit as well as her successful businesses and entrepreneurship, Adams issued statements regarding the gossip derived from that case and especially one from years ago regarding a staff member that was allegedly fired for being too cute.

Photo - http://photos.prnewswire.com/prnh/20150330/195316
Photo - http://photos.prnewswire.com/prnh/20150330/195342

"This disgruntled worker is not and was never referred to by anyone as cute. The individual was a part-time independent contractor that worked a small number of hours weekly in just a few short months for basically nothing but a need for experience in a reputable establishment. However, when someone conjures up a false medical massage license, fails to provide U.S. citizenship papers, then threatens me and my family if we fire them, threats alone are reason enough to be arrested and removed from my place of business immediately."

According to the ageless pinup beauty, "As the lawyers unethically took advantage of my name in the media, clearly some of their pro bono subjects have tried to gather press as an attempt to further harass notable company owners, when in truth, these workers are fired for their poor services and behavior."

Adams further went on to say "I find it interesting how someone accusing my husband of doing anything in 'secret' simultaneously contradicted such claims by stating how he was always strictly professional. My husband and our family have a magical relationship, filled with love, respect, and communication. Perhaps the only 'secret' is when others wish they could have that, which is why such paltry gibber is nothing but laughable."

As to the tabloids that reported her NYPD lawsuit, Adams was pretty direct. "They need to get their facts straight, I was never arrested, I was the plaintiff, remember? And no, I'm not a 'lesbian married to a man.' That is libel and they are asking to be sued."

Now dubbed "The Goddess of Wall Street" with her "GODDESSY Organics" skincare line available on Wall Street, Adams was a Wilhelmina model, later signing with Elite Model Management after posing for Playboy, eventually becoming a spokesmodel for the magazine. "I had a busy
modeling career but what the media often overlook are facts that I have dual bachelor degrees, am an author of over two dozen books, and a contributing writer about spirituality and empowerment."

Adams was a self-made millionaire before 30, is a private investor in Fortune 500 companies, and is the founder of several medical and wellness practices. "With all the silliest gossip and overall nonsense you read on the internet, people need to be informed about more important subjects, such as health, happiness, and what they should do to improve their own lifestyle. That is why I provide the spiritual and holistic products and services that I do, because what really matters is taking care of yourself and your family."

For more information about Adams, contact James Gonis via the Playboy New York offices at (212) 922-3000, or visit www.StephanieAdams.com and Twitter @StephanieAdams.

SOURCE Stephanie Adams







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Monday, March 30, 2015

Heineken Light is the Best Light Beer You've Ever Tasted, Guaranteed!



Heineken Light Is The Best Light Beer You've Ever Tasted, Guaranteed!
Award-Winning Beer Returns with Neil Patrick Harris to Introduce Money Back Guarantee


WHITE PLAINS, N.Y., March 30, 2015 /PRNewswire/ -- Heineken Light®, two-time award winner of the World Beer Championships, is so confident it's the best tasting light beer you've ever tasted, that Heineken is offering a money back guarantee*. To inspire fans 21+ to try the Best Tasting Low Calorie Lager, Heineken is partnering for the second year with five-time Emmy award winner, host of two Primetime Emmy Awards, four Annual Tony Awards, and most recently, the 2015 Academy Awards, Neil Patrick Harris, on a new commercial and digital video to bring the offer to life in a humorous way.

"What we're saying in the new creative is pretty simple: Heineken Light is a great tasting light beer," says Neil Patrick Harris. "But if you're crazy enough to not agree, Heineken will give you your money back."

The money back offer follows the 2014 World Beer Championships announcement of Heineken Light as the "Best Tasting Low Calorie Lager" for the second year running. The beer, reformulated in 2013, is brewed with Cascade Hops, which gives it that smooth taste profile and floral, fruity hop aroma. Containing only 99 calories, Heineken Light uses all natural, quality ingredients – that is, no filler grains, no coloring, no preservatives and no GMOs.

"At Heineken, we believe that you don't need to sacrifice taste when drinking a light beer," says Ralph Rijks, Vice President, Heineken USA. "We're so confident in Heineken Light's award-winning flavor that we're putting our money where our mouth is. We understand that tasting is believing and are thrilled to be working again with Neil Patrick Harris to help deliver this message."

Building on last year's campaign, the new Heineken Light :15 commercial, "Money Back," continues the story of Neil struggling with legalities and regulations. In it, Neil promises the viewer that Heineken Light is the Best Tasting Light Beer or he'll give you your money back, before humorously backpedaling to clarify that someone at Heineken will be fulfilling the guarantee, not him personally. The story continues in the long-form video, "Fans," in which Neil is spotted by fans of the Heineken Light commercials while shopping. The video leads to a humorous fever-pitch moment when his simple attempt to buy some fruit officially becomes a calamity.

The campaign was created and produced by Wieden+Kennedy New York. The launch will be supported through a mix of traditional and paid media, digital, PR, and experiential marketing. The brand will also carry out sampling opportunities where legal with adults 21+.
To watch the "Best Tasting Light" campaign videos and interact with Heineken Light, go to BestTastingLight.com. Watch "Money Back" and "Fans" on Heineken's YouTube Channel (www.youtube.com/HeinekenUSA) and join the conversation using #BestTastingLight on Twitter @Heineken_US and Instagram @Heineken_US.
About the Heineken Light® Money Back Guarantee      
Offer valid only on Heineken® Light bottle 6-packs. Void where prohibited or restricted by law. See http://www.heinekenlightmoneyback.com/ for details on eligibility, limitations and how to redeem.
About HEINEKEN USA       
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken, the world's most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

Media Contacts Isabel Pena Alfaro, Edelman PR      
Tel: 212-277-3736 / Isabel.pena-alfaro@edelman.com
Bjorn Trowery, Heineken USA      
Tel: 914-681-4138 / btrowery@heinekenusa.com

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Heineken_Light_Money_Back_High_Resolution_Final.mp4
Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Heineken_Light_Fans_High_Resolution_Final.mp4
Photo - http://photos.prnewswire.com/prnh/20150330/195147
SOURCE HEINEKEN USA
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The First Photographs of the Forbidden City

 Felice Beato, The Great Imperial Palace Yuen Ming Yuen, before the burning, Pekin 1860. From the Historical China Photography collection of Stephan Loewentheil of the 19th Century Rare Book and Photograph Shop. This is one of 58 images in the ...

The Discovery of the Earliest Photograph Album of Imperial Beijing


BROOKLYN, N.Y., March 30, 2015 /PRNewswire/ -- It appears the earliest known photograph album of imperial Beijing has been discovered. Created in 1860, this rare and remarkable album was acquired by Stephan Loewentheil of the 19th Century Rare Book and Photograph Shop.

Exhaustive research has confirmed that this album is the earliest known surviving photograph album of Beijing. It contains the first photographs ever taken of the Forbidden City and its monumental architecture. The heart of the photographic album is its spectacular series of photographs showing the Forbidden City and the Summer Palace as they appeared in imperial times.

The photographs in the album were created, assembled and captioned by the renowned 19th-century photographer Felice Beato. Beato's handwritten dated captions are invaluable as they chronicle the artist's visual record of China's history at a critical moment in the empire's engagement with the West. Beato accompanied Anglo-French forces during the Second Opium War. His images are the earliest extant photographs of Beijing. This newly discovered album survives exactly as created by the photographer. The intact survival of this album allows the modern viewer to see the most historically important photographs of Beijing exactly as the photographer intended.

According to L.A. Times art critic Christopher Knight, "Beato's 1860s pictures of China are the first photographs to chronicle the progress of an actual military campaign. They show … the majestic grandeur of the Forbidden City, the elaborate imperial summer palace before it was burned--and after. Journalistic and cinematic, the collective photographs possess an epic sweep." March 11, 2000

Beato is famous for stunning panoramic views. This album contains a collection of 15 dramatic multi-panel panoramas. The highlight of these is the panorama of Beijing composed of six photographs capturing the scope and beauty of the Forbidden City as it was over 150 years ago. This monumental panoramic view is one of the most important 19th century photographs of China.

Photo - http://photos.prnewswire.com/prnh/20150310/180780

SOURCE 19th Century Rare Book and Photograph Shop

CONTACT: Stephan Loewentheil, 19th Century Rare Book & Photograph Shop, 347-529-4534, (Brooklyn, NY) AND (410) 602-3002, info@19thshop.com
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"Princess of Bachata" Leslie Grace Adds Star Power to 2015 AHAA Annual Conference

 Latin GRAMMY(R) nominated singer/songwriter Leslie Grace adds star power to the 2015 AHAA Annual Conference and its powerful roster of C-Suite leaders and notable trendsetters from April 27 to 29 at the Eden Roc Renaissance Hotel in Miami.

Recording Artist and "Princess of Bachata" Leslie Grace Adds Star Power to 2015 AHAA Annual Conference


FAIRFAX, Va., March 30, 2015 /PRNewswire-USNewswire/ -- AHAA: The Voice of Hispanic Marketing announced that Dominican-American Latin GRAMMY® nominee Leslie Grace will join a distinguished roster of newsmakers at the 2015 AHAA Annual Conference, taking place at the Eden Roc Renaissance Hotel in Miami from April 27 to 29. Hosted by Ruben Leyva, senior vice president, Business Development, Latin Region, Spain & Portugal at Sony Music, this insightful session will explore themes of artistry, music-driven pop culture, and strategies designed to grow and connect with fan bases in this digital age.

As an emerging role model, Leslie Grace captures a new generation of Hispanic consumers with a fresh, vibrant and youthful approach. In 2014, she demonstrated her "commercial" appeal as an up and coming multi-media superstar after being selected as an ambassador for Colgate® Optic White® Whiten & Protect. Fresh from completing production of her second commercial for the brand, Grace can be seen on national Spanish television networks in the U.S., as well as on in-store displays in over 500 Walmart stores across the nation.

At only 17, Grace became the youngest female artist to reach #1 on Billboard Magazine's "Latin Airplay" chart with her debut single "Will You Still Love Me Tomorrow," a song that remained on top radio and popularity charts for over a year. Since then, the now 20 year old has established herself as one of the most successful female recording artists in Latin music with three #1 hit singles and several award nominations, which include the Latin GRAMMY for her self-titled debut album, three Premio Lo Nuestro, and two Billboard Latin Music Awards. Her most memorable moments on stage include her national television debut on Premios Juventud 2012 and her performance at the 2013 Latin GRAMMY alongside Cirque du Soleil's Zarkana. Currently, the artist is working on her sophomore album, scheduled to be released early this summer.

Grace joins a powerful roster of C-Suite leaders and notable trendsetters of the industry: Brian Terkelsen, CEO of MediaVest USA; Rick Gomez, SVP, Marketing, Target; Peter Hall, SVP, Marketing, Heineken Americas; Jim McNamara, Chairman of Panamax Films and Pantelion Films; Bob Pittman, Chairman and CEO of iHeartMedia, Inc.; Emmy®-nominated host of National Geographic Channel's hit TV series Brain Games and creator of viral short film series Shots of Awe, Jason Silva; Ravi Rajcoomar, CMO of Six-Speed; Jonathan Stern, VP/head of business development for Fusion TV; Jennifer Lukas-Bourgeois, principal, Ti22 Marketing; and Joe Jarvis, freelance writer and consultant; Valeria Piaggio, Vice President, Head of Multicultural Insights, The Futures Company; Monique Manso, Publisher, PEOPLE en Espanol; Juan Ruiz, Sr. Multicultural Analyst, Mintel.

To register for the conference, please visit http://ahaa.org . Follow all conference chatter on Facebook, LinkedIn and Twitter using the hashtag #thinkahaa.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

Photo - http://photos.prnewswire.com/prnh/20150329/195123

SOURCE AHAA: The Voice of Hispanic Marketing

CONTACT: For more information, contact AHAA: Natalie Judd, 203-605-9515, natalie@bigvoicecomm.com ; Jennifer Walus, 773-206-5602, jennifer@bigvoicecomm.com ; Leslie Grace Media Contact : Sujeylee Sola, 860.805.5443, Sujeylee@acoustylecommunication.com ; Nayira Castellanos, 305.721.6082, Nayira@acoustylecommunication.com
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The Perfect Designer Sunglasses for Your Face











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Friday, March 27, 2015

CURL POWER! New MATRIX Biolage Cleansing Conditioner for Curly Hair Supports the Growing Curly Hair Movement


CURL POWER! New MATRIX Biolage Cleansing Conditioner for Curly Hair Supports the Growing Curly Hair Movement

NEW YORK, March 27, 2015 /PRNewswire/ -- Curly hair has never been more on trend. National ad campaigns and a surge of social media support are encouraging women to embrace their coils, waves, kinks and curls! And it seems that curly girls are listening! 6,000 women were recently surveyed and it was discovered that 92 percent of the consumers have transitioned to wearing their hair in a naturally curly state, rather than straightening or smoothing their locks with chemical products or thermal tools.

With curly hair, however, comes a unique requirement for curly hair care. Highly textured hair tends to be fragile, dry and prone to frizz, which means TLC is top priority. "One of the hottest topics among curly girls," says Matrix Celebrity Hairstylist George Papanikolas, "is shampooing. Shampooing too frequently can stress fragile curls, but of course, it's important to keep hair and scalp fresh and clean." Because of this dilemma, many women with curly hair turn to "conditioning washing" or "co-washing" in which hair is cleansed, balanced and refreshed with gentle, shampoo-free formulas that won't strip delicate strands of their natural oils and nutrients. But selecting the right formula is critical to your hair success — the wrong formula can lead to build-up because it's too heavy, or it can cause frizz because it doesn't condition the hair adequately.

A new co-washing solution for curly clients—Matrix Biolage Cleansing Conditioner for Curly Hair—strikes the perfect balance. "This low-lather, fast rinsing, soap-free formula contains pomegranate, and was created expressly for the needs of curly hair," explains Papanikolas. "I tell my curly clients that it provides thorough cleansing and lightweight conditioning to enhance curl definition and natural bounce. What's more, it's really healthy. It's free of sulfates, parabens and silicones, and it's safe for color-treated hair. I really see a difference in curl manageability after regular use!"

Biolage Cleansing Conditioner for Curly Hair is part of a full range of Cleansing Conditioners, targeting specific hair types—there are also formulas for fine, medium and coarse textures. Each unique formula melts into the hair, conditioning from within while releasing cleansing agents that trap dirt and morph into a cleanser.

Biolage Cleansing Conditioner and Leave-In Treatments are available in fine salons. Suggested retail prices: Cleansing Conditioners/$13; Leave-In Treatments $11.50.

To learn more about curly texture as well as personalized tips, trends and salon products visit The Hair Dressing Room, Matrix's newest and most innovative online platform that can be easily found at Matrix.com.

MATRIX, the leading professional haircare and haircolor company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, Biolage ExquisiteOil, Biolage Advanced, COLORINSIDER, ColorSync, Design Pulse, Logics, SOCOLOR, Total Results, and Vavoom (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit http://biolage.matrix.com/hair-care-tips for hairstyle and haircolor inspiration as well as MATRIX trends and tips! Professionals visit www.mymatrixfamily.com for techniques, formulas, salon resources and much more!

To connect and chat with MATRIX go to http://www.facebook.com/matrix; http://www.instagram.com/matrix; http://www.youtube.com/matrix; http://www.twitter.com/matrixfamily; http://www.pinterest.com/matrixfamily

For additional information, please contact Stacey Zelek (212) 984–5064 — szelek@matrix.com

CONTACT:
Brittney LeRoy
brittney@domainmsa.com
212-675-0012

Photo - http://photos.prnewswire.com/prnh/20150327/194943

SOURCE MATRIX
RELATED LINKS
http://www.mymatrixfamily.com







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Body Confidence by Race and Ethnicity



Body Confidence by Race and Ethnicity









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Asian American Women Are Happiest With Their Bodies


Asian American Women Are Happiest With Their Bodies (Yet Aspire Most For Improvement) 
New Study Reveals Body Confidence Trends Vary Across Age, Race and Ethnicity in America

Download graphic file.

SEATTLE, March 25, 2015 /PRNewswire/ -- A study of women 18-64 found that trends in body satisfaction vary greatly across age, race and ethnicity in the US.

More African American (17%) and Asian (18%) women are currently happy with their bodies than the general population overall (13%). Among the general population, younger women (18-24) are also less likely to be happy with their bodies than older demographics (45-64).

**GRAPHIC — Body Confidence By The Numbers: 
www.realself.com/bodyconfidence**

RealSelf — the leading online community around elective cosmetic procedures — released the second phase of findings from their study exploring the market of US women seeking cosmetic help beyond the beauty counter today. Conducted by a market research firm, the first phase revealed that one in five US women is pursuing or planning to pursue cosmetic surgery.

Body Satisfaction by Race & Ethnicity
Women in the general population — comprised largely of Caucasians — have the broadest discontent overall, with 87% of all US women unhappy with at least one area of their bodies. Women across all ethnicities are most likely to currently be unhappy with their midsection.

African American women are more likely to be satisfied with aspects of their faces (nose, eyes, lips, and cheeks) than are other ethnicities, while Hispanic women are much less likely to be happy with aspects of their faces versus non-Hispanics. Asian women are most likely to be unhappy with their eyes (20%).

Overall, one-third of women in the United States are willing to go as far as surgery to change the appearance of a body part. Hispanic women are most likely to consider surgery (39%), compared to 23% of Asian women, who are the least likely to consider visiting a cosmetic surgeon.

Women across all ethnicities and races are most likely to visit a plastic surgeon for changes to their chest/breasts (18%), followed by changing the appearance of their midsection/abdomen (14%).

Body Satisfaction by Age
The study found that younger women are more likely to be unsatisfied with their appearance than women 45 and older, and that women become happier with their bodies as they age. More than 90% of women 18-24 (11.8 million) are currently unhappy with at least one area of their body, compared to 85% of 45-64 year olds.

Mirroring the trend spanning race/ethnicity, women of all age groups are most likely to be unhappy with their midsection — with 65% reporting the abdomen and back as problem areas. Younger women (18-24) are most likely to be unhappy with facial aspects (including lips, chin, and nose) than any other age group. Women 45-64 are most likely to be unhappy with their neck (29% among the 45-54 set, and 35% among the 55-64 set).

Willingness to go as far as plastic surgery is strongest among the younger age group and peaks between the ages of 25 and 44, with 40% of those groups (16.2 million) reporting that they are willing to consider surgery. Future interest in pursuing help to change the appearance of a body part drops dramatically at age 44, with the exception of changes to the neck.

Milestones Motivating Work
About one in three women who have undergone at least one cosmetic treatment were motivated to pursue work due to a major life milestone. This is dominated by birthdays — especially among the older demographics. Childbirth, graduation, and weddings are top cited milestones among the younger demographic.

Women in the general population (29%) and African American women (34%) are more likely to be motivated by life milestones than are Asian (19%) and/or Hispanic women (24%). Among Asian women who are motivated by milestones, weddings (24%) and vacations (20%) take top spots, following birthdays.

About RealSelf
Since its founding in 2006, RealSelf has created the world's largest community for learning and sharing information about cosmetic surgery, dermatology, dentistry, and other elective treatments. Our extensive collections of reviews, photos, videos and doctor Q&A make RealSelf the most trusted resource for those who are looking for help beyond the beauty counter. www.realself.com

Methodology

This study was conducted via online quantitative survey from November 24 to December 2, 2014. Overall market sizing data included surveying a total of 5,053 women age 18-64 in the U.S. This sample included 2,140 nationally representative women, as well as sub-samples for African Americans (n=1,070), Asian (n=969) and Hispanics (n=874). All sample groups were reflective of national distributions for age (as provided by U.S. Census Bureau data) within their respective race/ethnicity. Within these sample frames, the error due to sampling for results ranges from +/-2.1% to +/-3.3%.

The study also included interviewing a subset of women in the U.S. age 18-64 that are willing to go beyond the retail counter to change the appearance of a body part. This component of the study included surveying a total of 2,200 women. This sample included 1,000 nationally representative women, as well as sub-samples of n=400 for each of African Americans, Asian and Hispanics. Within these sample frames, the error due to sampling for results was +/-3.1% among the national representation (n=1,000) and +/-4.9% among the race/ethnicity subsets (n=400)

Research was conducted on behalf of RealSelf by Zeitgeist Research. Respondents were contacted via online panel sample from Survey Sampling International (SSI).

SOURCE RealSelf

CONTACT: Jennifer Moses, 206-624-9357 ext. 200, jennifer@realself.com
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Thursday, March 26, 2015

Jillian Ada Kelly Releases New Book: THE MOVIE MAKER: CHARLES O. BAUMANN: 100 Years of Hollywood


Jillian Ada Kelly Releases New Book: THE MOVIE MAKER: CHARLES O. BAUMANN
Great-granddaughter of early 1900s silent film pioneer writes how he discovered Chaplin, Sennett, and many more



GOLD COUNTRY, Calif., March 25, 2015 /PRNewswire/ -- Charlie Chaplin and Mack Sennett have been household names for 100 years, but few people know how they got their start in the film industry. Who were the career-makers of the early 1900s in film? They were brave pioneers like author Jillian Ada Kelly's great-grandfather Charles O. Baumann who helped forge a new industry and set the standard for how films are made to this day.

Photo - http://photos.prnewswire.com/prnh/20150324/194203

Before there was ever a Hollywood, there were great filmmakers, producers, directors, and movie executives in New York and New Jersey, those who paved the way for the greatest industry in the world, the movie industry. In the new book THE MOVIE MAKER: CHARLES O. BAUMANN Silent Era Film Pioneer Who Discovered Chaplin, Sennett, Ince, and Many More Kelly shares her great-grandfather's journey and phenomenal success in the early film industry. She writes:

"Not only was Charles Baumann a producer, director, distributor, financier, and an executive of filmmaking, he was also a visionary and a man of many firsts in an industry of imitators. He was the first to supply movie houses with posters for advertising in 1909; the first to hire Mack Sennett, the 'King of Comedy,' as a director in 1909; the first to make multiple-reel weekly movies in 1910; the first President, and co-founder, of Universal Film Manufacturing Company (now Universal Studios, the oldest studio in the U.S.) in 1912; the first to hire Charlie Chaplin for a movie role in 1913; the first to bring together top directors Mack Sennett, Thomas H. Ince, and D. W. Griffith, with top actors, including first-time movie actor Douglas Fairbanks, to form the powerhouse Triangle Film Corporation in 1915; and the first to create a money-lending corporation, the Great Northern Finance Corporation, to fund aspiring movie producers to create excellent cinema in 1921. These are just a few, but certainly not all, of the pioneering things that Charles O. Baumann did to help mold and bring greatness to the motion picture industry."

Kelly shares her inspiration for writing this book: "My great-grandfather had such a profound impact on the early film industry, I wanted to ensure that he was not forgotten."

Book is available in paperback and as an eBook at: http://www.JillianAdaKelly.com

CONTACT:
Jillian Ada Kelly
831-706-1223
Email

SOURCE Jillian Ada Kelly
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Kipling Launches Make Happy Movement



Kipling Launches Make Happy Movement
Handbag, luggage and accessories brand launches feel-good movement to make, capture, share and inspire moments of 'happy'


NEW YORK, March 26, 2015 /PRNewswire/ -- Kipling North America, a division of VF Sportswear, Inc, is excited to announce the launch of Kipling Make Happy. More than a campaign, Make Happy is a movement — one that captures the playful, feel-good outlook of the brand and reminds people that happy moments can happen anywhere, anytime. Kicking off in New York City this spring, Make Happy will unfold across the nation hosting a series of surprise and delight moments during the summer, fall and holiday 2015 seasons while partnering with well-known musicians, actors, artists and bloggers along the way.

Julie Dimperio, President of Kipling North America, comments, "At Kipling we believe that we don't just make bags, we make happy. Happy inspires the bright, playful prints, bold colors and carefree versatility of our products. This year, we're proud to turn something we live by into something bigger and hope it inspires others to take an action that makes happy!"

Kipling teased Make Happy in San Francisco, C.A. in the fall of 2014 with the goal of turning a bustling and well-known block into the Make Happy epicenter for the day. After the overwhelming success of creating and capturing inspiring moments of Make Happy from strangers and Make Happy-ers alike, the power of this pay-it-forward initiative was realized.

During the Make Happy launch this April in New York City, Kipling will share happiness by surprising unsuspecting commuters with tokens to brighten their day such as complimentary sweet treats, pre-filled transit cards, passes to museums and fitness classes, Kipling swag, and much more. In addition, Kipling Make Happy-ers will visit select offices throughout the city to surprise nominated employees with moments of happiness inspired by his or her own personal interests and tastes. The day will wrap with a surprise musical performance and celebration.

Watch Kipling Make Happy come to life in San Francisco here: bit.ly/MakeHappySF

ABOUT KIPLING MAKE HAPPY
Kipling Make Happy is more than a campaign, it's a movement inspired by Kipling's mantra to 'Make Happy.' Launching in spring 2015, Make Happy will unfold across the nation hosting a series of surprise and delight moments during the summer, fall and holiday 2015 seasons and partnering with well-known musicians, actors, artists and bloggers. Its intention is to inspire the actions of making, capturing and sharing 'happy' in a pay-it-forward fashion. Watch Make Happy come to life here or visit Kipling on Facebook, Instagram and Twitter at @KiplingUSA and #KiplingMakeHappy to become part of the movement.

ABOUT KIPLING
Founded in 1987 in Belgium, Kipling crafts lightweight handbags, luggage and accessories with a playful, Make Happy approach. Through innovative and contemporary designs, Kipling combines quality, function and style, creating the ideal accessory for an active lifestyle. Kipling established itself as a global accessories brand by embodying a carefree spirit and pioneering the use of its trademark crinkle nylon in expressive colors and patterns. Kipling has headquarters in New York, N.Y. and Antwerp, Belgium, is distributed in more than 80 countries and is available in more than 5,000 stores globally. Kipling has 10, full-price retail locations www.kipling-usa.com

Video - http://youtu.be/geOqgvzE0jI
Photo - http://photos.prnewswire.com/prnh/20150324/194131

SOURCE Kipling

CONTACT: Sebastian Masmela, Factory PR, Sebastian@FactoryPR.com, 212.941.9394
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Wednesday, March 25, 2015

Eve Group Dazzles at Mercedes-Benz China Fashion Week


BEIJING, March 25, 2015 /PRNewswire/ -- On March 24, the new season of the Mercedes-Benz China Fashion Week (15/16 autumn and winter series) was officially held in Beijing. Eve Group made a huge splash by showing off an exquisite array of clothes boasting thick and heavy colors and simple styles. Below are four of Eve Group's China Fashion Week highlights.

Highlight 1: Skillfully Combining Chinese and Western Elements


The 40 suits of this season skillfully combined Chinese elements and Western style successfully. Eve weakened the models' masculine outline by introducing butterfly patterns on men's clothes. Eve's attempts in women's clothing were apparent and the Eve de CINA turned out to be the greatest highlight of this fashion show.

Highlight 2: Awakening Beautiful Traditional Skill


Eve introduced fascinating Miao nationality embroidery art on in its garments as a way of exhibiting traditional Chinese art and modern elements.

Highlight 3: Magnificent European Castle

The Eve show stage - Beijing Garden Expo European Hall was filled with the glamour of European royal gardens. The two buildings of the Hall bear great resemblance to two European castles. Walking into the castle, the artware and droplights that could be seen everywhere were alive with the designers' superb ingenuity. If the Eve members' great passion for life and their ingenuity were compared to music, it would be akin to a symphony.

Highlight 4: Showing Unbounded Concepts for the First Time

Eve's global designer space helps provide clients and designers with an efficient platform for communication and offers the most direct communication between businesses and world-famous design talents. This space also proves to be a medium that enables Eve to expand its design and make fashion aesthetics to develop in a horizontal way.

Eve has also entered into cooperation with Central Saint Martins College of Art and Design so as to enable design and innovation to win general approval and to keep fashion aesthetics in continuous inheritance. The high-grade EVE de CINA 15 ready-made clothes series have inherited traditional Chinese handicraft whilst exploring the way to harmonize men and nature. In the coming future Eve is bound to play a leading role in China's fashion brands and to open up the new pattern of international fashion design.

Live broadcast of the Show is available on Vhall, visit http://webinar.vhall.com/101314756.

Photo - http://photos.prnewswire.com/prnh/20150325/194312

SOURCE Eve Group

CONTACT: Haohao, +86-10-63702255-551, hao_eve@126.com







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YouTube Beauty Superstars Sam and Nic Chapman Hit the Road

Sam and Nic Chapman, the makeup pros behind the UK's No. 1 beauty YouTube channel, Pixiwoo, are coming to the United States as part of a tour with top-selling makeup brush line, Real Techniques.

YouTube Beauty Superstars Sam And Nic Chapman Hit The Road And Spill Their Makeup Secrets To Fans Across The U.S. 
Real Techniques Roadshow gives exclusive access to the pro makeup artist sisters

GURNEE, Ill., March 25, 2015 /PRNewswire/ -- Sam and Nic Chapman, the makeup pros behind the UK's No. 1 beauty YouTube channel, Pixiwoo, are coming to the United States as part of a tour with top-selling makeup brush line, Real Techniques. Sam and Nic will stop in four cities, where they will make in-store retail appearances, meet with fans and share application tips and tricks.

"We are really looking forward to The Real Techniques Roadshow this year, especially since our new collection, Bold Metals recently launched," said Nic. "We absolutely adore our followers and love being able to meet them in person."

Over the next nine months, Sam and Nic will make stops in Chicago, New York City, Los Angeles and Nashville, Tenn. The city of Nashville was selected by fans as part of an online voting contest. Check realtechniques.com/rt-roadshow for details on locations, dates and times as they become available.

In each market, fans will be given the opportunity to win an exclusive meet-and-greet and consultation with Sam and Nic over afternoon tea. Entries will be collected through facebook.com/realtechniques leading up to the event dates. During each in-store event, fans will also be eligible to win an exclusive prize pack by sharing photos with #RTRoadShow on Twitter and Instagram.

Real Techniques makeup brushes are designed with the expertise of Sam and Nic, who together have worked countless fashion shows, editorials and celebrity shoots as professional makeup artists. Their YouTube how-to beauty channel, Pixiwoo, has 222 million video views and counting. Each brush features super-soft, hand-cut bristles and an extended aluminum ferrule for light and easy application. A unique color-coded system corresponds to the key steps of makeup application so you can create a flawless base, enhanced eyes and the perfect finish like a pro. Real Techniques offers a full base line of brushes as well as a newly launched luxury collection called Bold Metals.

The Bold Metals collection, introduced in January, features seven brushes with refined artistry bristle cuts that give advanced pick-up and release of makeup. Weighted handles provide optimal control and comfort, and are engineered for perfect weight distribution when tipped toward the face.

"With gold, rose gold and silver detailing, the Bold Metals collection adds glamour and shine to any makeup bag," said Sam. "Each brush is numbered for a particular use, however we encourage our followers to play around with alternative applications. They can be really versatile."

For more information on Real Techniques and one-of-a-kind tutorials hosted by Sam and Nic, visit realtechniques.com. You can also find Real Techniques on Facebook at facebook.com/realtechniques, Instagram at @realtechniquesbeauty. Twitter at @realtechniques, YouTube at youtube.com/realtechniques and Pinterest at pinterest.com/realtechniques.

About Real Techniques®
Reveal your inner expert with high-tech brushes + online tutorials. Designed with professional makeup artists and top-rated YouTube beauty gurus Sam and Nic Chapman, Real Techniques brushes feature a color-coded system corresponding to the key steps of makeup application so you can create a flawless base, enhanced eyes and the perfect finish like a pro. Each brush is hand cut with ultra-plush synthetic bristles that help create flawless, high-definition results. Real Techniques offers a full base line of brushes as well as the new luxury collection, Bold Metals. For more information, visit realtechniques.com.

Press contact:
Amanda Coyne
Amanda.Coyne@zenogroup.com
312-245-0170

Photo - http://photos.prnewswire.com/prnh/20150324/194228

SOURCE Real Techniques
RELATED LINKS
http://www.realtechniques.com







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CRY's Campaign to Let the Girl Child Fly


SINGAPORE, March 25, 2015 /PRNewswire/ --

The Fundraising Campaign "Let Her Fly" Aims to Make Sure 3,61,612 Girl Children Across CRY-supported Projects Soar High and Realize Their Full Potential

Living in the beautiful Sundarban region of West Bengal in India, sisters Ambika and Malabika had dreams of studying and becoming a teacher and doctor respectively. Their dreams were shattered when they were forced to drop out of school owing to their father's meager income.

CRY- Child Rights and You, a leading Indian NGO working for children's rights in India, along with their project partner worked with the school authorities, parents and the local children's group to resolve the issue. The girls are now re-enrolled in school and are giving wings to their dreams.

The campaign "Let Her Fly" aims to give girl children like Ambika and Malabika the opportunity that they deserve to realize their full potential. Be it right to survival, education, health, protection and overall development and growth, this campaign will ensure 3, 61,612 girl children are not deprived of their rights and given equal opportunities.

India is home to nearly 212 million girl children (0-17 years) which constitute 48% of the child population of the country. The girl child, more often than not, faces discrimination right from conception, through her childhood and all the way into womanhood. Be it the opportunity to survive, to education, healthcare and growth opportunities, girl children are neglected because of gender. The figures say it all. 56% adolescent girls (15-19 years) in India are anaemic. Nearly 45% girls In India get married before the age of 18 years. Roughly 50% of all working children are girls. School dropout rate amongst adolescent girls in India is 63.5%.

Susan Varghese, Head, Global Operations, CRY, says, "CRY works across 23 states in India in over 200 districts to ensure that girl children are given their due and get equal opportunity as boys. Our approach includes community mobilization, working with authorities for on-ground implementation and encouraging participation of the girl child to make her aware of her rights. With this campaign we hope to ensure that 3,61,612 girl children across our projects get the opportunity they deserve to realize full potentials.

To know more about the Campaign please visit http://www.cry.org/what-to-do/donation-gops-letherfly.html

For further information, please contact:
Susan Varghese,
+91 9818605343,
susan.v@crymail.org

SOURCE CRY







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Monday, March 23, 2015

AMWAY Introduces New Line of Captivating Beauty Make Up Artistry Signature


AMWAY introduces its new line of makeup and captivating BEAUTY MAKEUP ARTISTRY SIGNATURE -
New line-up with ingredients and unique technology, creating a perfect balance between science and beauty



MEXICO CITY, March 23, 2015 / PRNewswire / - Discover the art of makeup with the new collection BEAUTY MAKEUP ARTISTRY SIGNATURE combining the ideal products for a unique and dazzling appearance. A velvety face, a definite rise lips look and stunning beauty of women to a new level. With this in mind, Amway introduces its new line of premium high quality cosmetics and prestige that enable today's women enhance their natural beauty.

Photo - http://www2.prnewswire.com.br/imgs/pub/2015-03-22/original/2408.jpg
Logo - http://www2.prnewswire.com.br/imgs/pub/2015-03-22/original/2407.jpg

BEAUTY MAKEUP ARTISTRY SIGNATURE The collection includes makeup powder, concealer, liquid eyeliner, eyebrow pencil, masks and lip. This line has the prestige Advanced Artistry Beauty, ranked among the five brands [1] for the skin care of high quality sold in the world.

BEAUTY SIGNATURE technique is a simple three-step process:

Unify: Hone your skin tone for a natural look.
Define: Highlight your beauty and intensifies your look with a definite or natural style.
Da Color: Enhance your beauty by adding color to your style for a touch of class to any occasion.

Through these 3 simple steps you can create your own style of makeup to see dazzling. Evens out skin tone and achieves a natural look with silky texture Exact Fit Powder Foundation, which helps control and prevent shine, even in the heat or humidity. Its formula of pearls from Tahiti, in conjunction with the unique Amazonian minerals rich in minerals and nutrients forest provides a soft and velvety feel. Use it in combination with technology designed Corrector Ideal Shade to match the color of your skin, also thanks to its mild formula prevents the break in the folds of the eyelid for a smooth, natural coverage.

As a next step, Define with Automatic Liquid Eye Liner. A rich color glides. With your quick drying and water resistant, does not run, smudge or fade, while its applicator provides precise outlined to achieve different effects.

Combine it with the Mask Length and definition, with its formula FlexFx that extends up to 70% more tabs [2] and OptiLength brush that enhances each tab for greater impact. Another option is to give volume mask, with FullFX formula that provides 600% more volume to lashes instantly. Both with conditioning ingredients for a moist and flexible tabs.

Complete the definition of your eyes with Automatic Brow Pencil and colored pencil tip ensures uniform, controlled and precise to shape, line and define application.

Finally, the new Da Color palette of vibrant and sensual tones Lipsticks ARTISTRY SIGNATURE COLORS, gliding smoothly, leaving lips conditioned and moisturized. Their pigments are designed to provide the perfect amount of color and coverage and are also formulated with a translucent base that helps the color does not run, smear or fade. Thus, the tone is in the lip, is what is on the lips.

Translucent Lipstick delivers high brightness, with a slight feeling on the lips. Enriched with vitamins A, C and E plus SPF 15 for sun and environmental protection, leaves lips feeling soft ultra and increase moisture by 32% [3].

Additionally lipsticks ARITSTRY SIGNATURE COLORS are complemented by its elegant presentation case Crescendo thanks to the innovative, patented technology "Twist and Close".

Thus, Amway offers modern women a line of makeup products to create your individual style beauty products while providing many additional benefits like exclusive ingredients and technology, creating a perfect balance between science and beauty.

Artistry is sold through more than three million Amway Business Owners. SIGNATURE BEAUTY MAKEUP is a perfect example of the versatility and attractiveness of products for beauty Artistry offers and have located this line between the preferred internationally.

About Amway
Amway is a direct selling business of $ 10.800 million with headquarters in Ada, Michigan, USA. The top selling brands for Amway are vitamin supplements, minerals and NUTRILITE ™ food; ARTISTRY ™ cosmetics and products for skin care; and eSpring ™ systems for water treatment -all sold exclusively through Amway Business Owners. Worldwide sales in 2013 made Amway business direct sales No. 1 in the world, according to the Global 100 2014 Direct Selling News.

About ARTISTRY ™
ARTISTRY is ranked among the top five brands * of skincare high quality sold in the world. Founded in 1958 by an enterprising marriage, ARTISTRY portfolio has advanced products for skin care with new technologies developed and patented herbal ingredients that treat the signs of aging, both biological and environmental, in men and women, as well as collections of classic and seasonal makeup for face, eyes and lips. The advanced formulas reflect the research, development and global quality control carried out by a network of over 900 scientists led by a council of scientists and academics working together to push the boundaries of beauty consultants. The ARTISTRY products are sold through Amway Business Owners worldwide.

[1] Source: Euromonitor International Limited, www.euromonitor.com/amway-claims
[2] Compared to lashes without any product previously applied
[3] Test Protocol: PRO-CS-31 Sheer Lipstick 2013

Contact:
Nancy Cortez
+ 52-81-8319-8038
Nancy_cortez@amway.com
www.latinamway.com

DATA

"EVERY WOMAN IS DIFFERENT FROM OTHERS, AND THAT IS YOUR OWN ARTWORK".
- Edith Rehnborg, Founder of ARTISTRY


FOR OVER 50 YEARS, HAS OFFERED ARTISTRY ™ SCIENTIFICALLY ADVANCED BEAUTY SOLUTIONS, BECOMING ONE OF THE FIVE MAJOR BRANDS OF SKIN CARE SENIOR HIGH QUALITY OF SALE IN THE WORLD. *

THE BRAND PORTFOLIO OF BEAUTY AND PERSONAL CARE OF AMWAY INCLUDES:

WORLD

ARTISTRY ™ cosmetics and products for skin care
Care products ARTISTRY ™ Skin for Men
BODY SERIES ™ Body Care
Oral Care GLISTER ™
Hair Care SATINIQUE ™

REGIONAL

Cosmetics & ATTITUDE ™ products for skin care
Cosmetics and beautycycle ™ products for skin care
Body and Hair Care ERTIA ™
Skin Care Moiskin ™
Care for Men Skin TOLSOM ™

ADVANCED BEAUTY DEFINED

In beauty, ARTISTRY ™ brand is a global player in the space of prestige beauty, with anti-aging collections, intensive care, luxury and basic skin care.
Designed to meet the unique needs of skin care from different ethnic groups worldwide, ARTISTRY has been driven for more than 50 years by the three principles of discovery, imagination and invention. The brand has Australian film actress Teresa Palmer as its global face for cosmetics and skincare, and Rick DiCecca as its global makeup artist.

In Mexico ARTISTRY ™ portfolio consists of:

For skin care:
Youth Xtend Collection
Ideal Radiance Collection
Makeup and color
Signature Beauty Makeup
Light Up Lip Gloss

ARTISTRY OVER 250 PRODUCTS ARE SOLD IN 50 COUNTRIES IN THE WORLD.

* Source Euromonitor International Limited; www.euromonitor.com/amway-claims

SOURCE Amway Latin America

SOURCE Amway Latin America
RELATED LINKS
http://www.latinamway.com

ARTISTRY Light Up Lip Gloss - Confetti (Neutral, Shimmer)
by ARTISTRY










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